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Focus on Fashion Last Updated: Feb 6, 2017 - 2:32:04 PM


European and North American designer collections featured in unique show at Old Fort Bay
Jun 25, 2013 - 2:51:56 PM

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New Providence, Bahamas - The latest collections from Polo/Ralph Lauren, Nautica, Faconnable, Tommy Hilfiger, Calvin Klein, Robert Graham, Kenneth Cole and Reaction were all featured at the recent his fashion Summer 'Ties-Off' Party held at Old Fort Bay Town Centre location, which is anchored by the Solomon's Fresh Market.

“With this collection in particular, I’ve noticed an increased response from men who are learning that casual dressing isn’t, and needn’t be, only jeans or shorts and tennis,” said owner Elizabeth Covington. “This season, the colours, styles and many clothing options we have available, have really struck a chord with those who like to look sharp and also with men who come in wanting to know how to look smarter in casual clothes. They can get entirely accessorized, mixed and matched outfits that are prêt a porter.”

“Who knew I could wear pink,” said top personal trainer turned model for the evening, Larry, looking very modern and manly and highlighting the clothes’ versatile solid, bright and pastel colour combinations of the his fashion collection.

Etienne Christen, one of the buyers for the boutique said, “We cater to a premium and diverse audience, a shopper who travels and is exposed to other cultures and who is, for the most part, sensitive to his ‘look.’  While men’s wear shops in The Bahamas offer a variety of clothes and accessories, we are finding that fashionable shoppers are identifying or even finding themselves and their personal style here with the cutting edge outfits at his fashion. We’re really aiming to push Bahamian fashion to the next level.” He said the business was started because shoppers expressed that they were having trouble finding fashions that were modern and truly spoke to them.

“Men admit to having trouble finding a complete outfit that reflects who they are whilst portraying a modern and connected man, but with a classic and timeless sense of style. The brands we feature exemplify that. Bahamians are tired of the ‘same ole’. We are also gaining traction with a younger generation as more men are looking to break away from the tired baggy jeans and T-shirt look.”

Revved-up car engines from Omega Motors (Bahamas) and dance music got everyone's attention as a top-down Mini Cooper convertible and a BMW coupe cruised past, filled with handsome men dressed in clothes from his fashion. Leaving behind the cars, and looking as if they had stepped from a magazine, the models staged a new kind of fashion display, socializing and posing for photographs from an adoring audience.

The hypnotic thud of a distant drum signaled the arrival of the Valley Boys and they appeared in full costumed glory – twenty-strong and dazzling bright, loud and confident in their melodic march, bells and whistles piercing the twilight, drums primed and humming. A fitting rush of excitement to end an evening of glamour and fashion.

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