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Last Updated: Feb 6, 2017 - 2:32:04 PM |
Bahamian designer Anthea Bullard at Miami Art Basel Fashion Event in December 2013
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MIAMI, Florida - Fashion designer Anthea Bullard is elated to show her newest collection as a special invited designer at Turks and Caicos Islands Fashion Week in Providenciales during the weekend of March 26 - 29th, 2014. Hardour Collection’s lineup for the show includes both the ladies and men’s collections; ready to wear as well as a several haute couture pieces. Each look with be accessorized by custom pieces from Hardour Collection’s new accessory line to include handbags, sunglasses, jewelry and shoes, which will be available for sale later this year via the Hardour website.
“Expect the unexpected at this show,” said Bullard. The event will also include American celebrity designer and stylist Indashio and will be hosted by America’s Next Top Model Cycle 9 and 17 All-Star, Bianca Golden.
Hardour Collection began with a flagship boutique in Freeport, Bahamas but has now begun a global expansion. The company has shifted gears and is tapping into the Miami fashion scene. Bullard said she chose Miami as her first international market, because it boasts the elite and luxurious lifestyle, which Hardour has built itself on. "Miami is home to Miami Beach, which is now a fashion hub for entertainers and entrepreneurs alike, so we know the line can be appreciated here," said Bullard.
The brand’s expansion does not stop there, as all focus is being put on its online presence. The Hardour website complete with e-boutique, where consumers can purchase all Hardour garments online and have them shipped globally, is now up and fully operational. Personal design consultation can also be arranged via the website.
"By focusing on our e-boutique, all boundaries of having a physical mortar and brick store have been eliminated, and has given the brand visibility on the global level," states COO of Hardour Collection Sophia Lightbourne, who is also founder of the Viral Movements seminar, a forum that discusses the power of social media and how to generate revenue by the use of e-commerce. "We plan on using the internet to grow the company exponentially each year.”
Hardour Collection is currently available in several boutiques in Miami with plans of being carried by elite major retailers, but the ultimate goal is to use viral marketing strategies and social media to grow the brand, not only internationally but into the cyber universe.
“At Hardour, we don’t conform to standards, we set them… Planets & Stars.”
Visit the website www.hardourcollection.com
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