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Last Updated: Feb 13, 2017 - 1:45:37 AM |
Vancouver Fashion Week (VFW) is fast approaching and will take place from the 15th to the 21st of September at Queen Elizabeth Plaza under a 13,956 square foot tent. The Presenting Sponsor, Procter and Gamble, team up with VFW for the second season and will be bringing in beauty bars and 3D makeup mirrors by COVERGIRL, Pantene and Olay. During the week, the doors will open at 4:30pm to present collections from 70 local and international designers, representing over 25 countries worldwide.
The Opening gala will take place on the 15th of September. Doors open at 6:30pm with introductions, speeches and designer showcases running from 8pm into the early evening. Official after parties with Donnelly Group will take place every night with shuttles transporting guests to the group’s nightclubs and lounges.
A sweeping 90-foot runway across the centre of the tent will accommodate a seating capacity of 720 people. For the first time in Vancouver, Tentnology will be providing a custom-built 31956 square foot white saddle tent, which will span across the paved square at the front of Queen Elizabeth Plaza. LED lighting and effects will create spectacular visuals. Upon entering the tent, guests will be welcomed to enjoy food and drinks and invited to utilize the Press Board for images and interviews.
VFW is also proud to announce that METRO News Canada has recently joined us as the official national print news sponsor and will be printing daily VFW Street style imagery of VFW’s most stylish attendees throughout the week.
Vancouver Fashion Week will welcome International VIP media, buyers and guests to the event including Vogue UK, Elle Canada/Italy, Harpers Bazaar Argentina, WGSN, Niche magazine, Raine Magazine, BC living, Metro News Canada and many more listed below.
7 days of international and local fashion and media buzz will solidify Vancouver’s evolving reputation as an international destination for arts, culture and tourism. Representatives from all over the globe will attend to meet the designers, watch the shows and promote the skills and talent from the emerging and established fashion houses showcasing their SS15 collections.
For 14 years VFW has worked alongside Showmax events to provide the events technical elements. With over 20 years experience Showmax has produced over 10,000 events and provides seamless installations of high spec lighting, led screens, AV installations for Festivals, Fashion Shows, Launches, Conferences and sports entertainment.
Freshii will be providing food for all VFW models, backstage volunteers and staff. 23-year-old Corrin, owner of Freshii set out to add magic to the fresh food business. In 2013, Freshii was awarded Top Franchise of the Year in Canada. They are also making a significant digital impact through social media, where they have over 100,000 followers on Instagram, and their innovative mobile app,
This season we are delighted to have Hawks Hollow as our wine supplier. Hawks Hollow is a BC Okanagan Falls based vineyard. For the show, VFW and Hawks Hollow have designed custom logos for the bottles. “Hawks Hollow is proud to be providing VFW two selections of wine. The Nest, a full-bodied merlot and White Nest, a crisp fruity Chardonnay. We hope you enjoy both the shows and our product” Steve Carter, owner Hawks Hollow.
Army and Navy are providing all of the footwear throughout the shows. This is the 4th season Army and Navy have worked alongside VFW.
This year is Skyeberrypie’s first season joining the VFW corporate sponsors list. Skye is the CEO of Lumo Cosmetics in Italy, and has been involved in the beauty and the pharmaceutical industry for past 20 years. Alongside with VFW, SkyeBerryPie will host an after party at Cabana on Friday the 19th in which the proceeds from the drink sale will go towards Leukemia & Lymphoma Society of Canada.
Mary Zilba from Housewives of Vancouver will be showcasing her yoga wear line Lotusactivaa and will also be hosting the opening gala on the evening of the 15th. “Vancouver Fashion week is an amazing opportunity for local and national designers to be showcased in an international market. I am thrilled to be part of such a great experience. “As a new designer I am excited to be among the more than 70 global designers from more than 25 countries showing at Fashion Week. With the new venue at Queen Elizabeth Plaza, Vancouver will be the hottest ticket in town,” says Mary Zilba.
Limage Media will run all production of live streaming platforms for media to connect, feature and feed into their channels and shows. A crew of 25 cameramen, field productions teams, co-hosts and live bloggers will facilitate this captivating platform of continuous content.
SKY Helicopters has joined VFW to cross promote. SKY Helicopters is the leading helicopter company in Vancouver, offering Vancouver helicopter adventure sightseeing tours and rides, Vancouver “flightseeing” tours by air, charter helicopter services, helicopter services for industry support, helicopter rentals for a wedding or engagement and tourism.
Canadian recording artist and television host of Vancity Pulse, Marika Siewert will be filming through out the week providing media coverage for our sponsors, designers, events and all the happenings of Vancouver Fashion Week.“ I have had the privilege of being a part of VFW in the past, and I am thrilled to be working with such an incredible team again. The show is becoming one of the best in the world, and I will be bringing the highlights to our audiences internationally to give a taste of what goes on in and behind the scenes.” Marika Siewert, Van City Pulse.
Cross Promotions and #Hashtags
London Drugs is running a hashtag campaign with VFW as well as a cross promotion aligning beauty and fashion. The contest winner will receive opening ceremony passes, 7 day passes and backstage access.
More information at www.VanFashionWeek.com
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