BIFF re-teams with global PR powerhouse Rogers & Cowan for 2015 campaign
Sep 24, 2015 - 9:07:06 AM
Rogers & Cowan to Oversee Festival’s Worldwide Publicity Campaign for
12th Edition of BIFF
Nassau, Bahamas – The Bahamas has once again re-teamed with Rogers & Cowan, the world’s leading entertainment public relations and marketing firm, as its agency of record to handle all publicity surrounding the upcoming 12th edition of the festival, taking place December 1-12, 2015. The announcement was made today by BIFF Founder and Executive Director Leslie Vanderpool.
Rogers & Cowan’s global media reach and specialized expertise in film festival campaign management will once again be utilized by the Bahamas International Film Festival to broaden the Festival’s visibility and profile, locally and internationally.
A wide range of specialized services and strategic counsel will power the campaign that kicks into full gear later this month. From worldwide media placements to marketing strategy and on-site activations, Rogers & Cowan will be in front of an integrated campaign that elevates the BIFF brand.
Once again, Rogers & Cowan Senior Vice President Dennis Dembia, a veteran of the global film festival circuit with Caribbean expertise, will oversee the global BIFF campaign.
Said Vanderpool, "Having Rogers & Cowan as a part of the team is like bringing home a family member for a special occasion - it is not complete until they are representing the Bahamas International Film Festival, and working alongside the filmmakers, celebrities and the press that make the film festival shine. The reputation that we have built over the years is one of the reasons why BIFF was chosen as one of the 25 Coolest Film Festivals in the World by MovieMaker Magazine. Rogers & Cowan will provide global exposure for all involved, generating wide appeal for The Bahamas as not just a tourist paradise but a filmmakers paradise as well!"
BIFF 2015 takes place December 1-12, 2015. For the fourth consecutive year, BIFF will offer a ‘traveling’ festival experience, using multiple sites in The Bahamas for screenings and events. Locations for this year’s festival include Harbour Island, North & Central Eleuthera and Nassau. It will run from Tuesday, December 1 – 4 in Harbour Island, moving on to North & Central Eleuthera December 5 – 8, and to Nassau December 9 - 12. All will play host to a diverse presentation of films from around the world accompanied by an esteemed group of local and international filmmakers.
For more information on BIFF please visit, www.bintlfilmfest.com
About the Bahamas International Film Festival
The Bahamas International Film Festival is a 501c3 non-profit organization dedicated to providing the local Bahamian community and international visitors with a diverse presentation of films from around the world. In addition to offering films that might not otherwise be released theatrically in The Bahamas, BIFF provides a unique cultural experience and set of educational programs and forums for exploring the past, present and future of cinema.
The Bahamas International Film Festival (BIFF) was launched in 2004 with its mission as a non-profit organization dedicated to create a cine-literate arts community, bridging cultures, gaining knowledge, and attracting a targeted tourism sector through the film industry.
Over the years. BIFF has attracted A-List celebrities such as Johnny Depp, Nicolas Cage, Laurence Fishburne, Chaz Ebert, Debra Messing, Danny Glover, Heather Graham, Alan Arkin, Sir Sean Connery, Roger Corman, Daryl Hannah, Sophie Okonedo, Anna Faris, Naomie Harris, Zoe Kravitz, Lenny Kravitz, Sydney Tamiia Poitier, Roger Guenveur Smith, Lee Daniels and many more
BIFF has showcased more than 800 films from countries around the world exposing The Bahamas to an international audience of filmmakers.
About Rogers & Cowan
Rogers & Cowan is the world’s leading entertainment public relations and marketing agency with offices in Los Angeles, New York, Nashville, South Florida and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable, network TV and digital programming, records labels, recording artists, celebrities and athletes, videogame publishers and distributors and social media companies. Rogers & Cowan also creates integrated marketing solutions for consumer brands seeking to build a connection with consumers through entertainment and lifestyle influences. Find out more at www.rogersandcowan.com. Rogers & Cowan is a unit of the Interpublic Group of Companies.
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