BASRA Swimsuit Calendar steams up the capitol
By Sarah Kirkby
Sep 10, 2007 - 4:53:56 PM
Basra Calendar Team on Bahama@ Sunrise Set: Waking up the National audience on Bahama Sunrise the Grand Bahama BASRA Calendar promotional team were featured on The Counselors Limited, Bahama @Sunrise, last week. The team then headed to Radio House where they interviewed with Nassau’s very own Cool 96, 100 Jamz and Nassau’s newest soft rock station Y98. For more details about the calendar log on the calendar's website at www.basracalendar.com. Photo: Erik J. Russell / Keen i Media Ltd
Can a bikini save a life? Well, in a round-a-bout way, it just might. The Bahamas Air Sea Rescue Association, more commonly known as BASRA, recently launched its all-new 2007-2008 BASRA Swimsuit Calendar as a key component to its annual fund-raising efforts. Money raised through the sale of the calendar will go directly towards keeping BASRA active as the only dedicated rescue organisation in the Bahamas.
The calendar, which features all local models with fun and unique concepts in the photos, went on sale at the 37th Annual Bernie Butler Swim Marathon and the accompanying beach party, August 18th in Freeport. This week the Calendar’s producer photographer, sponsor and two of the swimsuit models flew from Grand Bahama to New Providence for a media blitz in the capitol.
The promotional team started their media blitz at the studios of The Counselors Limited where they taped a segment for Bahamas @ Sunrise, which aired on Friday and repeated on channel 11 this week. The team then headed to Radio House where they interviewed with Nassau’s very own Cool 96, 100 Jamz and Nassau’s newest soft rock station Y98.
“It’s been a fun and hectic day,” stated Jeff Butler who is the sponsor of the November calendar month, a director of BASRA, a male model in the calendar and the pilot for the trip. “We’ve had a great reception from all of the reporters and announcers we have met today and BASRA Nassau has been very helpful.”
“It’s dynamic,” exclaimed BASRA Director Chris Lloyd when he saw the calendar in person.
“We’ve been reading the press on it and went online to check it out and we believe it’s a great idea – something totally fun and different all helping our cause and help increasing awareness of BASRA in the community.”
Photography for the calendar is the work of well-known fashion and glamour photographer Erik Russell, owner and operator of Keen i Media Ltd, a media production company and talent agency located in Freeport, Grand Bahama. Keen i Media also arranged all of the talent and the accompanying web site (
with more information about the calendar.
The web site also provides a fun opportunity for people to vote for their favourite model online and download free computer desktop wallpaper graphics of the swimsuit models.
Russell also created a two-minute behind-the-scenes video giving a glimpse at the work that went into the project, which is fast becoming one of the most watched videos on the Bahamas network on FaceBook and on BahamiansOnLine.com.
“We’ve had over 2,000 views of the video and 5,000 unique visits to our website,” said Russell “We have also gotten a lot of play on YouTube.”
The new full colour calendar, sponsored by local companies in Grand Bahama, is a pure profit calendar for BASRA Grand Bahama and is now on sale in Grand Bahama at; Barefoot Marketing, Butler’s Specialty, Bristol Wines & Spirits, Keen i Media, Sapona Imports, Sweat P’s Lunch Café, Top Notch, and at Unexso dive shop, which also donated all the swimwear for the calendar.
In Nassau interested supporters can find the calendar at the BASRA Head Quarters on East Bay Street (352-8864) and at local marina’s Marlin, Lightbourne and Harbour Side.
“The calendars are full color and feature some absolutely beautiful Bahamians,” said producer Sarah Kirkby of Barefoot Marketing “we are charging $20 for the calendar which is all pure profit, it all helps pay for rescues – your purchase of this calendar could save a life at sea. “
GB BASRA Team Fly to Nassau Grand Bahama BASRA, recently launched its all-new 2007-2008 BASRA Swimsuit Calendar as a key component to its annual fund-raising efforts. Money raised through the sale of the calendar will go directly towards keeping BASRA active as the only dedicated rescue organization in The Bahamas. Pictured (left to right) are the Calendar’s photographer, Erik Russell of Keen i Media; BASRA model, Lauren Butler; Producer, Sarah Kirkby of Barefoot Marketing; sponsor, model and pilot, Jeff Butler of Butler’s Specialty; and BASRA model Susan Clegg-Missick who flew from Grand Bahama to New Providence for a media blitz in the capitol. Photo: Erik J. Russell / Keen i Media Ltd
About the Bahamas Air Sea Rescue Association (BASRA)
Since 1960 the Bahamas Air Sea Rescue Association of Grand Bahama made its mandate to save persons in distress on the sea. Solely manned and operated by volunteers, BASRA has saved many lives and been involved in thousands of rescues. With the assistance of both the Bahamas Defense Force and the U.S. Coast Guard, BASRA Grand Bahama maintains a watchful eye on the Northern Bahamas seas.
BASRA's Search and Rescue directors maintain a roster of 6 teams of volunteers. Each team has a captain, medic and a crewman who remain in a constant state of preparedness to deploy on rescues 24 hours per day, 365 days per year.
Check out the new Brewery: Grand Bahama Brewery is one of the many sponsors featured in the all-new Swimsuit BASRA Calendar. The month of October gives locals the chance to see what the new SANDS beer will look like. The BASRA Grand Bahama Calendar is now on sale in Nassau at the BASRA Nassau offices and local marina stores Marlin, Lightbourne and Harbour Side. For more details log on the calendar's website at www.basracalendar.com or to find Grand Bahama Sales locations. Photo: Erik J. Russell / Keen i Media Ltd
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