|
|
|
|
Last Updated: May 1, 2018 - 3:54:01 PM |
CTO mitigates climate impact with launch of ‘Regional Tourism Education and Awareness Campaign’
By Caribbean Tourism Organization
May 1, 2018 - 2:00:20 PM
|
Email this article
Mobile friendly page
|
 BRIDGETOWN, Barbados (1 May, 2018) – The Caribbean Tourism Organization (CTO) will officially launch a Regional Tourism Education and Awareness Campaign on 1 May to foster a discussion on climate resilience and sustainability on both the regional and international stage. The initiative is dedicated to the memory of CTO colleague Bonita Morgan, a beloved regional champion of Tourism Education and Human Resource Development prior to her untimely passing earlier this month.
“The Caribbean tourism product is to a large extent based on the natural environment, and as such CTO and our member countries are committed to safeguarding these resources on which our very lives and livelihoods depend,” said Hugh Riley, Secretary General of the CTO. “Having recently celebrated Earth Day, we are reminded to respect and protect the fragile planetary resources that are critical to maintaining the integrity and economic stability of our countries. Through the Education and Awareness campaign, it is our intention to inspire and empower the regional tourism stakeholders to concerted action,” he added.
The campaign will run for seven months through November 2018 as part of a series of activities delivered in support of the Climate Smart and Sustainable Caribbean Tourism Industry (CSSCTI) Project made possible by funding from the Caribbean Development Bank via the African Caribbean Pacific, European Union, Caribbean Development Bank Natural Disaster Risk Management (ACP-EU-CDB NDRM) in CARIFORUM Countries Programme.
It will be delivered via CTO’s Facebook, Twitter, Instagram and LinkedIn social media pages, as well as through the Barbados-based CaribVision Television and the www.ourtourism.onecaribbean.org campaign hub. Tourism stakeholders, media and friends of the region are encouraged to share the campaign via the hashtag #TEAC2018. Photo submissions and short videos of Caribbean tourists and tourism ambassadors for inclusion in the campaign are also welcome.
Materials submitted by CTO-member destinations will be utilized during the campaign for monthly features delving into key themes in sustainable tourism development, including:
· The work and role of the CTO in tourism sustainability
· Participating in ‘Sustainable Action Challenges’
· Fun facts about Caribbean tourism and CTO-member destinations
· Climate resilience and disaster management in tourism
· Key players in Caribbean tourism development
· Sharing in the stories of Caribbean people
“Our efforts will continue to focus on advocacy to mitigate negative impacts on our communities and the environment, including to reduce the overall environmental footprint,” Riley noted. “In this regard, we add our voice to the global appeal as we join the international community in supporting the campaign to End Plastic Pollution!”
The Regional Tourism Education and Awareness Campaign is led by the CTO’s Sustainable Tourism Division with support from The Youth Project and the Caribbean Media Corporation. Other campaign partners include CTO member countries, digital media company Travelspective, industry partner the Caribbean Hotel and Tourism Association and CTO’s PR agency partner KTCpr. LIAT and Caribbean Airlines will also be engaged to support dissemination and outreach activities.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados, offices in New York and London and representation in Canada, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.
In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.
© Copyright 2018 by thebahamasweekly.com
Top of Page
|
|
|
|
