Local talent used in PSAs designed to foster healthy relationships
Dec 10, 2009 - 2:51:02 PM
Minister of State in the Ministry of Labour and Social Development the Hon Loretta Butler-Turner (left) helps the National Women's Advisory Council in launching Public Service Announcements designed to foster healthy relationships. Also pictured is Gwen Knowles, Chairperson, National Women's Advisory Council. (BIS photo/Letisha Henderson)
NASSAU, Bahamas -- The National
Women's Advisory Council has created Public Service Announcements (PSAs)
designed to foster healthy relationships, Minister of State in the Ministry
of Labour and Social Development the Hon Loretta Butler-Turner said.
The PSAs focusing on forgiveness,
mutual respect and admitting to mistakes were produced with local talent
for radio, and will be produced for television in the future, she announced
at a press conference at her office on Wednesday.
“A healthy relationship has
open and an honest communication and an even playing field on which
partners share power and control over decisions,” Mrs Butler-Turner
said. “Healthy relationships are characterized by respect.”
Good relationships are the
foundation of healthy families and healthy communities, she explained.
“A number of social ills
that are prevalent in our society are a result of unhealthy relationships.
Whether between family members, business partners or friends, unhealthy
relationships are a breeding ground for abuse, which often results in
Regardless, of the nature of
violence, whether it is physical, psychological or sexual – it is
unacceptable, the Minister of State said.
Positive messages on fostering
healthy relationships, such as the ones being launched, must be rehearsed
in homes and communities, she added.
Mrs Butler-Turner encouraged
civil society to advocate more of such initiatives. “More action
must be taken to prevent unhealthy relationships and to intervene where
it does not exist.”
Gwen Knowles, Chairperson,
the National Women's Advisory Council said the group believes that healthy
relationships in homes, schools, workplace, churches, organizations,
including Junkanoo groups and on the basketball courts, make for a stable
“This is the message that
the National Women's Advisory Council wishes to share through a series
of Public Service Announcements,” she explained.
The National Women's Council
believes believes that negative cultural behaviour can be changed if
enough persons decide not to allow themselves to act in a destructive
manner; take responsibility for their own actions and not blame others;
ensure their principles and values are constant no matter the circumstances
and humble themselves and listen to one another, Ms Knowles said.
“We believe that these
PSAs will give ideas to help persons improve their listening and communicating
skills,” she said.
The messages will feature Terrance
Fountain, past President of the Cancer Society; Dionisio D'Aguilar,
past President of the Bahamas Chamber of Commerce and Mika Carter, President
of the BAM-BAM Junior Achievement Company, counselled by Arawak Homes
and Sunshine Insurance (Agents & Brokers) Ltd.
Ms Knowles also stressed that
the Council supports the proposed legislation for the Amendment to the
Sexual Domestic Violence Act that is currently being considered in Parliament.
The amended act would include
married persons and protect them from rape just as it does unmarried
“All women and men are entitled
to realize the full protection of their human rights and a life free
of domestic violence, and we believe that if you are in a 'healthy relationship'
and have a high self-esteem this type of violence does not arise.”
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