More than 26 million visitors and over US$29 billion in earnings in 2014
BRIDGETOWN, Barbados - The Caribbean welcomed a record 26.3 million tourists in 2014, a 5.3 per cent rise over
the previous year. These visitors spent US$29.2 billion, itself a record.
The
Chairman of the Caribbean Tourism Organization (CTO), Richard Sealy,
and the secretary general, Hugh Riley, along with the CTO’s director of
research, Winfield Griffith, announced the
record performance at a news conference streamed live to a global
audience from the CTO headquarters today.
“Last
year, we received more visitors than ever before - recording our fifth
straight year of growth as a Region - and visitors spent more money in
the Caribbean than they ever did before,”
said Mr. Sealy, also Barbados’s minister of tourism and international
transport
“There
was strong demand throughout 2014 and I am particularly pleased with
our performance during the summer period when our growth rate was
almost twice that of the summer of 2013,”
he added.
The
26.3 million visitors represent 1.3 million more than in 2013, itself a
record year for the Caribbean. These visitors contributed a record
US$29.2 billion to Caribbean economies, a 3.9
per cent rise over the US$28 billion that visitors spent in 2013.
“With
a strong year for air travel, a positive performance by the
accommodation sector, solid growth in cruise visits and
faster-than-expected rise in stay-over arrivals, the Caribbean Tourism
Organization is pleased to report that the state of Caribbean tourism
is sound,” stated Mr. Riley.
The
US continues to be the region’s primary market, with nearly 13 million
Americans – or just under half of the total arrivals – to the region.
Canada rallied from a flat performance in
2013 to post a 5.7 per cent increase, while Europe topped five million
visitors for the first time since 2008, registering a 4.6 per cent
increase over 2013.
“There’s
no doubt that political and economic conditions, increased airline seat
capacity, improved airport facilities, increased room stock - as
recognized hotel chains established themselves
in our destinations - and new initiatives in the marketplace, all
contributed to this success,” Mr. Riley added.
The
5.3 per cent rise which the Region recorded was above the global growth
rate of 4.7 per cent announced by the UN body, the World Tourism
Organization (UNWTO), and nearly twice the predicted
two per cent to three per cent growth.
According
to Mr. Griffith, leisure travel is showing steady demand again as the
economies in the main markets continue signs of resurgence. This
heightened demand significantly benefitted
the Caribbean and is evident in the record number of visitors.