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Last Updated: Dec 29, 2011 - 2:18:31 AM |
Jose Salvador Icaza, Director of Caribbean Franchise Development and Emerging Markets of Choice Hotels International.
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SILVER SPRING, Maryland - Choice Hotels International, Inc. (NYSE:
CHH
)
is putting its weight behind the region's premier travel and tourism
trade convention, by sponsoring Caribbean Marketplace, opening at the
Montego Bay Convention Centre in Jamaica this Sunday, January 16.
Jose
Salvador Icaza, Director of Caribbean Franchise Development and
Emerging Markets of Choice Hotels International, and Bill Clegg,
Regional Vice President of Brand Performance and Programs, will lead the
Choice Hotels team at the trade convention which is produced by the
Caribbean Hotel and Tourism Association (CHTA) under the theme "
All Tourism, All Caribbean, All Business."
"We
will be educating audiences about our upscale Ascend Collection
membership program, which, among many other things, offers owners
immediate access to our central reservations system, which booked over
$1.7 billion system-wide in gross room revenue for 2009*," announced
Icaza who foretold that while in Jamaica the company will announce very
attractive choices for hotel owners to enhance their operations and
productivity.
Ascend
Collection is a network of Historic, Boutique and Unique hotels that
offer an authentic local experience and a commitment to service
excellence.
"The beautiful
thing about Ascend is that you come as you are - the hotel remains
independent while benefiting from the power of the Choice Hotels central
reservations system, multi-million dollar marketing campaign, revenue
management tools and brand performance consultants," said Icaza, who
explained that Ascend was designed specifically for people who
appreciate an upscale hotel with a strong local flair.
The
strong support from Choice Hotels for Caribbean Marketplace signals a
redoubling of the company's commitment to the Caribbean: "We like the
region, many of our employees are from the Caribbean, and we know we can
make a difference by giving regional hoteliers immediate access to
global markets," Icaza stated ahead of the tourism showcase.
Choice
Hotels International has nine hotels in the Caribbean: in The Bahamas,
Cayman Islands, Curaçao, Puerto Rico and Turks & Caicos Islands.
Anguilla will also join the Choice network early this year when The
Royale Caribbean Resort & Spa, a high-end boutique hotel in Little
Harbor on the island's southern coast, opens as a member of Ascend
Collection.
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