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Last Updated: Feb 6, 2017 - 2:32:04 PM |
SLHTA's new president Karolin Troubetzkoy.
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CASTRIES, Saint Lucia - The Saint Lucia Tourist Board
is welcoming the appointment of distinguished hotelier Karolin
Troubetzkoy as President of the Saint Lucia Hotel and Tourism
Association (SLHTA).
Troubetzkoy, executive director of
marketing and operations of the award-winning Anse Chastanet and Jade
Mountain resorts in the southern town of Soufrière, assumes leadership
of the private sector body from Elite Island Resorts' Anthony Bowen who
served the association honourably over the past two years.
Speaking from the ITB Berlin travel trade show in her native Germany,
Troubetzkoy said she looks forward to helping build meaningful
public-private sector partnerships across the industry, improving the
use of social media for communication among SLHTA's membership and
boosting Saint Lucia's marketing and public relations charge in the
marketplace.
"I am hoping to develop a stronger, symbiotic, yin
yang relationship between the association and the Tourist Board", she
stated, adding, "It will be absolutely necessary to meet today's
marketplace challenges especially airlift."
Other priorities
for Troubetzkoy, who serves as the Honorary Consul of Germany to Saint
Lucia, include expanding SLHTA's membership and increasing training
opportunities for Saint Lucians working across the sector.
Saint Lucia's Director of Tourism Louis Lewis welcomed the appointment
of the seasoned hotelier following the association's 47th Annual General
Meeting held earlier this month.
"Congratulations are in order
to Karolin whose appointment to both the hotel association and the
Saint Lucia Tourist Board is very welcome at this time," said Lewis, who
looks forward to leveraging her vast expertise to help boost Saint
Lucia's brand in the marketplace.
Saint Lucia's Minister of
Tourism and Civil Aviation, Senator Allen Chastanet joined Lewis and the
Board in welcoming Troubetzkoy to the post: "She's one of those
extraordinary people who personifies excellence and we are honoured to
have her on the team."
© Copyright 2011 by thebahamasweekly.com
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