CHIEF offers several educational sessions at the annual exchange.
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MIAMI
- Leveraging technology and understanding the power of Google Analytics
to bolster the performance of the Caribbean's tourism sector will be
key components of the Caribbean Hospitality Industry Exchange Forum
(CHIEF) at El Conquistador Resort in Puerto Rico from
September 30 to October 2, 2016.
The
Caribbean Hotel and Tourism Association (CHTA), organizers of the
meeting, disclosed that experts from technology companies such as Google
and TravelClick will share trade tips with delegates at the second
annual exchange, which has been described as one of the most cost
effective tourism education meetings in the Caribbean. Other leading
technology companies, including Cable and Wireless, Oracle, Rainmaker,
SiteMinder and Sojern will have a presence at this year's exchange.
At
"The Nuts and Bolts of Google Analytics," assembled by Ben Dubrow,
Export Consultant for Google, participants will learn the basics of
viewing and analyzing data provided by this essential tool. The session
will also cover recommendations on how to best use Google Analytics to
increase sales.
Technology
sessions at the three-day event include "Gadgets Gizmos and Guests -
Best Practices in Hotel Technology," which will offer tech solutions and
resources to revolutionize business; and "Fishing for Information in a
Sea of Data" where Kerry Cannon, Managing Director of MMGY Global, will
explain why capturing guest data is important to the bottom line. He
will also share user-friendly, cost effective platforms to capture and
interpret guest information.
"Tech
Tools to Stay Ahead of the Revenue Game" will also be explored, and
"Where Hi-Tech Meets High Touch" will look at using technology to
enhance, not replace, the personal, human touch of hospitality.
In
the general session, Ting Ting Yan, Senior Marketing Strategist at
Google who advises Fortune 500 clients in travel and leisure on their
digital marketing, willmoderate a discussion entitled "The
Caribbean thru the Looking Glass" which will address perspectives on
the future of the industry.
Other sessions at this year's CHIEF conference will focus on Environmental Sustainability, Operations, and Sales and Marketing.
To
encourage attendance at the annual gathering, CHTA has set moderate
registration fees, and the host hotel and airlines have extended special
industry rates and discounts.
Additionally,
professional development sessions on hotel industry analytics, revenue
management and leadership transformation are being offered exclusively
at CHIEF on
Friday, September 30 at deeply discounted prices.
About CHIEF
CHIEF
incorporates a variety of educational tracks led by experts from many
travel, tourism and hospitality industry segments, and features round
table panels with one-on-one discussions on Environmental
Sustainability, Operations, Sales and Marketing, and Technology. CHIEF
is staged by the Caribbean Hotel and Tourism Association (CHTA) in
conjunction with host sponsors Interval International and JetBlue
Getaways; platinum sponsors Cable and Wireless and Travelzoo; and gold
sponsors Airbnb, Bonnier Corporation, CaribbeanJobs.com, Choice Hotels
International, Clear Channel Airports Division, Johnson Controls, Lutron
Electronics, OBM International, Oracle Hospitality, Rainmaker,
SiteMinder,Sobel Westex,Sojern, STR, TravAlliance Media, TravelClick, Tropical Shipping, and TSA Solutions.
