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Columns Last Updated: Aug 2, 2017 - 3:34:33 PM


The Emoji Movie - Review
By Rouén Robinson
Aug 2, 2017 - 3:35:48 AM

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The Emoji Movie

One of the taglines for this movie: An Adventure Beyond Words. In a boy's cellphone a part of a communication application discovers that he can do multiple things despite the fact he was programmed to do one like everyone else he knows. He embarks on a quest to become like everyone else after he is marked for deletion by the ruling entities of the environment when they decide to label him a malfunction that jeopardizes everything they hold dear.

Gene is a ‘Meh’ emoji who is considered an outsider due to his ability to show multiple expressions when everyone else in his world is only able to show one expression. HI-5 is a hand emoji dealing with the fact that he is no longer a popular choice in the emoji hierarchy of Alex’s phone and guides Gene on a mission outside of their application to find someone who can help them. Jailbreak is a codebreaker emoji who needs Gene’s multiple expressions to get into an application that will help her escape her past life in her original application. Smiler is a smiley emoji who is the most used emoji and thus the leader of the text center which runs Textopolis and has made it her mission to delete Gene from the cell phone.

The Emoji Movie is an uninspired collection of ideas taken from other movies and used to try to sell cell phones to children. If the film was able to be more creative with its premise to a point that it could somehow surpass the unimaginative silliness then maybe it could be worth watching but it is not. Some of the voice cast is wasted in their roles while others give performances that do not quite match the animated characters they are representing. Tony Leondis has to go back to the drawing board when it comes to directing animated features as this is a big step back for him in a career that was mediocre but still showed progression. The style of animation brings to mind The Pac-Man cartoon and different story elements explored in the film felt lifted from Inside Out, Wreck It Ralph, The Lego Movie and Divergent. This is not the worse movie of the year and not even the worse movie of the Summer, but it is not a movie worth spending hard earned money on even as a big screen babysitter unless you want to punish your children. I rate this animated movie a rating of 1 & 1/2 out of 5. 

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See other reviews by Rouén HERE


Rouén Robinson has been an avid moviegoer since childhood and has been critiquing motion pictures for almost a decade. He has been a film critic for  The Cinemas on Tempo and was a judge for  FLIFF On Location: Grand Bahama Island, an off shoot of the Fort Lauderdale International Film Festival (FLIFF). Rouén lives in Grand Bahama and can be reached at redr1976@icloud.com and on Twitter @thereelrouen

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