Business Success: Marketing with your Photo
Aug 31, 2009 - 11:25:53 AM
Next time you are thinking of graphics to include on your marketing
materials, web site, and business card, don't overlook the marketing
impact of adding your photo. Since people buy from people, they are
often curious about who they are buying products and services from.
A professional photo adds a personal touch when communicating with your
audience. Here are a few tips when taking your next business photo:
Have your photo taken professionally. Request various poses – standing,
sitting, head shots, full length, etc. You may even want to try two or
three outfits ranging styles and colors.
Wear appropriate clothing to connect with your audience. If you're a
gymnastics coach who works with teenagers, the image you portray will
be different than if you work with lawyers or doctors.
Be sure you are well groomed before your photo shoot – comb your hair,
shave, check your teeth, iron your clothes, straighten your tie, etc.
If you need a haircut, have it done one or two weeks before your photo
Consider using props or having your photo taken on site at your
business (such as a contractor wearing a hard hat on a project site).
Review a contact sheet of various options and choose the best poses for
your uses. Request to purchase your photo(s) on a CD with the rights to
use it as you wish.
While it may not be appropriate to include your photo on every
marketing piece you create, it adds a personal touch to your business
cards and helps prospects and customers connect a face with your name
and remember who you are.
If you'd like help designing printed marketing materials that feature
your photo, e-mail or call us today. We have a variety of ideas on how
you can effectively market with your photo.
See more great ideas to boost your business and improve your company's communications at: www.freeportadvertising.com
Click on the "Printer at Work" news button on the website to be the
first to get terrific ideas for boosting your business and profits, or
stop by Freeport Advertising & Printing's offices on Peach Tree
Street, where you'll find a full service print shop and art department
for all your printing, poster, and design needs. 352-7322. email@example.com
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