Marketing Success Perspective: Think Like a Child
Sep 29, 2009 - 8:31:23 PM
Have you ever noticed how determined and upbeat a child at a lemonade
stand is? They are thrilled for an opportunity to promote their
product, entice a crowd, and sell as much lemonade as they can. They
may only earn a few dollars, but they are excited to go out and try
again. Here are a few tips on how to start selling like a 6-year-old:
• Give potential customers a taste of what you have to offer.
Similar to how a child may offer a free sample of lemonade, try
offering first time customers a free or discounted sample of your
products or services.
Add a special touch. If your
prospects or customers feel like they receive special treatment,
they’ll likely tell their friends and are sure to return.
• Spread the word. Kids love to run next door to
the neighbors and tell them about their new business. In the business world, networking is just as effective and important.
• Get noticed. Sometimes
a simple sign isn’t enough to attract business. You may need to jump up
and down at passing cars, or simply spread your enthusiasm for your
• Don’t give up. Even though many cars will
likely pass you by, the ones who stop can make your business
worthwhile, so don’t forget to be persistent.
• Find a good partner.
Don’t team with someone who will stand around and drink your profits.
Instead find someone who will jump up and down with you and help you to
draw and manage more business.
Next time you plan business
strategies such as price structuring and return on investments, start
thinking about core marketing tactics that can help any business
succeed. And if you need help developing marketing materials to promote
your great ideas, let us know! Our full service creative art department
and team of print specialists can help you get your message out there
at affordable prices. Call 352-7322 or email us at email@example.com
more information on our full colour printing, jumbo posters, brochures,
tickets, flyers, invitations, or creative design, visit us at our
offices on Peach Tree Street or visit us at:
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