[xml][/xml]
The Bahamas Weekly Facebook The Bahamas Weekly Twitter
News : International Last Updated: May 7, 2015 - 7:57:38 AM


Baha Mar Launches in New York City, NY
By Baha Mar Ltd.
Oct 13, 2013 - 3:34:10 PM

Email this article
 Mobile friendly page

W-Baha-Mar_NYC-Reverse-Upfront-101513.jpg
Partners committed to connecting Baha Mar and The Bahamas to the world. (From L to R): Sarkis Izmirlian, Baha Mar Chairman and CEO; Hon.Obediah Wilchcombe, Minister of Tourism; Denise Godreau, Baha Mar Chief Marketing Officer; Sir Baltron Bethel, Senior Policy Advisor, Office of the Prime Minister and Tourism Development Consultant, Bahamas Ministry of Tourism; Tom Dunlap, Baha Mar President.

Nassau, The Bahamas – Baha Mar, the new $3.5 billion resort enclave rising on the Bahamian Riviera, recently wowed New York’s top corporate, media and travel industry executives,  rolling out the blue carpet at an innovative series of interactive “reverse upfront” events that provided an insider’s preview of what will be one of the most compelling and exciting destinations in North America. Attendees comprised an A-list of top executives from travel consortia, major networks and publishing companies such as Viacom, Facebook, CNN, Microsoft and Universal.

“Baha Mar is connecting The Bahamas to the world with all the glamour and style of a bygone era. They are doing something that will change our hospitality industry and The Bahamas Ministry of Tourism is proud to be an ally of Baha Mar,” said The Minister of Tourism, the Hon. Obediah Wilchcombe, who was also a guest at the event.

“We immersed potential New York sponsors, advertisers, editors and meeting and travel planners in vivid demonstrations of just how Baha Mar will revolutionize leisure and group travel opportunities. They were awed by our entire three million-square-foot campus on 1,000 acres featuring 2,200 hotel rooms and suites, 100,000-square-feet of gaming, 200,000 square feet of combined, flexible, state-of-the-art convention and meeting space, more than 50,000 square feet of high-end retail and shopping, 18 holes of championship golf, over 30 restaurants, bars and lounges, and 20 acres of beach, pool and lakeside experiences including a 3,000-foot beachfront. The result? Baha Mar will dominate major business, promotional and editorial channels, supporting thousands of new jobs and a thriving economy,” said Sarkis Izmirlian, Baha Mar Chairman and Chief Executive Officer.

“The inspiration was to take a page out of what the networks and cable companies do when they preview their next season’s lineup for advertisers at their annual ‘upfronts.’ Here, we gathered together an impressive collection of potential partners to show them what we will offer and invite them to come back to us with surprising and creative opportunities for the future,” said Denise Godreau, Baha Mar Chief Marketing Officer.

Invited guests arrived at the events in Chelsea, entering a simulated airplane boarding gate. They traveled through a jet fuselage-styled passageway overlooking beautiful Bahamian waters and arrived a glamorous "terminal' where a 52-inch flat screen displayed stunning video imagery of  Baha Mar, The Bahamian Riviera.  Images of the four hotels, Mondrian, Rosewood, Grand Hyatt and The Baha Mar Casino & Hotel, as well as the Jack Nicklaus golf course, spa and pools told the story of what would await theguests at this new resort destination.  After this imaginative welcome, guests emerged into a contemporary salon gleaming in signature Baha Mar blue and white. Near the softly illuminated architectural model of the resort campus, the Baha Mar logo etched in white marble and highlighted with gold leaf was a striking beacon adjacent to distinctive food and drink with the flavour of The Bahamas, such as Rum Dums by visiting Bahamian mixologist Wilfred Sands.

Baha Mar presenters featured the visionary Sarkis Izmirlian; President Tom Dunlap, responsible for making this $3.5 billion vision a reality, and Chief Marketing Officer Denise Godreau, who orchestrated the New York reverse upfront events with Las Vegas-based advertising firm SK+G and New York based WCMG Events. In addition, guests met Paul Pusateri, newly appointed Chief Operating Officer and General Manager of Baha Mar Casino & Hotel; Robert “Sandy” Sands, Baha Mar Senior Vice President, Administration and External Affairs; Greg Saunders, General Manager, Grand Hyatt at Baha Mar; Cate Farmer, General Manager, Mondrian at Baha Mar; Luis Fernandes, Managing Director, Rosewood at Baha Mar; and Dianna Wong, Dianna Wong Architecture & Interior Design.

Serving as master of ceremonies for the morning editorial breakfast was Peter Greenberg, travel editor for CBS-TV and host of The Travel Detective, the new series airing on PBS. The luncheon for 100 top travel and industry meeting planners showcased all of the resort’s new amenities, but especially the state of-the-art convention facilities including an art gallery with the largest collection of Bahamian art in the country.

The glittering grand finale was the evening reverse upfront for sponsors and advertisers featuring David Verklin, the charismatic operating partner of Calera Capital, known for always being on the leading edge of media innovation, as the master of ceremonies.

“CMO Denise Godreau challenged partners to think outside the box, to innovate, to be bold, to be daring. It was a great challenge to lay out and one we at Viacom are very excited to take on," remarked Neils Shuurmans, Chief Marketing Officer at the global mass media company.

“They say when you can make it in New York, you can make it anywhere. We know that Baha Mar is now well on its way to being a favorite destination of New Yorkers and the world,” said Godreau.


Bookmark and Share


© Copyright 2013 by thebahamasweekly.com

Top of Page

Receive our Top Stories



Preview | Powered by CommandBlast

International
Latest Headlines
Haiti: Agreement for Peaceful Transition of Government Accomplished
Bahamas Discusses Small Business Development Assistance with the OAS
Bahamas Consul General to Atlanta participates in immigration Workshop
Bahamas Consul General to Atlanta attends luncheon hosted by co-founder of Poitier Global Training Institute
C.O.B. culinary team wins silver medal
IMSO Director General Meets with High Commissioner Bethel
BFSB and ICB attend World Captive Forum in Boca Raton, Florida
Consul General Rolle Attends State of City Breakfast
Cable & Wireless and WhatsApp sign partnership
"Political commitment and more resources to fight Zika in the Americas," says PAHO Director
PAHO Director to brief ministers of health on microcephaly / Zika in the Americas
Bahamas Ambassador Rahming hosts U.N. Shark Conservation Luncheon
Michael Misick's attorney responds to Sandals statement
Syria: Desperate population needs regular unimpeded aid, whatever talks outcome
OAS Special Mission to Arrive in Haiti on Sunday
Sandals statement on payments made to Michael Misick
Hon. Forrester J Carroll calls on Rev. Sharpton
PAHO Director briefs global health authorities on Zika virus in the Americas
OAS to Send Special Mission to Haiti to Assess Situation following Suspension of Elections
Fitzgerald Chairs Education Ministers Action Group in London‏
MOU Signed to Improve Coordination for Sustainable Fisheries in the Western Central Atlantic Region
Bahamas Consul General Rolle meets Buddy Hield‏
Bahamas Consul General to Atlanta visits Bahamian students
ECOSOC call on dignitaries at Bahamas House in New York
‘Immigration Conundrum‘ Forum set for Chicago in March
7th ACS Summit held in Haiti - Cuba elected Chair of Ministerial Council
Kidney Foundation Executive calls on Ambassador Newry
Bahamas Consul General to Miami Treco attends Mississippi Governor Inauguration
Evidence of large volcanic activity in the Caribbean uncovered
Former PM Ingraham enroute to Vanuatu
Hubert Ingraham to lead Commonwealth Observer Group for Vanuatu elections
Canadian Prime Minister Justin Trudeau on Vacation in Nevis
National Security Minister in Washington, D.C. on Official Visit With U.S. High Level Representatives
Quotable Caribbean: Kenneth Mapp, Karolin Troubetzkoy, Brian Major...
NASA Research Could Save Commercial Airlines Billions in New Era of Aviation
Partnership Is Key to Success, Says Caribbean Life Honoree
Joaquin Hurricane Relief Organizer call on Ambassador Newry
New Year's Message from OAS Secretary General Luis Almagro
Business Prospects For Bahamas Discussed in New York‏
CRFM and IOI sign 5-year MoU to build the Caribbean’s capacity in Ocean Governance