The Bahamas Weekly Facebook The Bahamas Weekly Twitter
News : International Last Updated: Oct 22, 2013 - 12:31:42 PM


Baha Mar Launches in New York City, NY
By Baha Mar Ltd.
Oct 13, 2013 - 3:34:10 PM

Email this article
 Printer friendly page

W-Baha-Mar_NYC-Reverse-Upfront-101513.jpg
Partners committed to connecting Baha Mar and The Bahamas to the world. (From L to R): Sarkis Izmirlian, Baha Mar Chairman and CEO; Hon.Obediah Wilchcombe, Minister of Tourism; Denise Godreau, Baha Mar Chief Marketing Officer; Sir Baltron Bethel, Senior Policy Advisor, Office of the Prime Minister and Tourism Development Consultant, Bahamas Ministry of Tourism; Tom Dunlap, Baha Mar President.

Nassau, The Bahamas – Baha Mar, the new $3.5 billion resort enclave rising on the Bahamian Riviera, recently wowed New York’s top corporate, media and travel industry executives,  rolling out the blue carpet at an innovative series of interactive “reverse upfront” events that provided an insider’s preview of what will be one of the most compelling and exciting destinations in North America. Attendees comprised an A-list of top executives from travel consortia, major networks and publishing companies such as Viacom, Facebook, CNN, Microsoft and Universal.

“Baha Mar is connecting The Bahamas to the world with all the glamour and style of a bygone era. They are doing something that will change our hospitality industry and The Bahamas Ministry of Tourism is proud to be an ally of Baha Mar,” said The Minister of Tourism, the Hon. Obediah Wilchcombe, who was also a guest at the event.

“We immersed potential New York sponsors, advertisers, editors and meeting and travel planners in vivid demonstrations of just how Baha Mar will revolutionize leisure and group travel opportunities. They were awed by our entire three million-square-foot campus on 1,000 acres featuring 2,200 hotel rooms and suites, 100,000-square-feet of gaming, 200,000 square feet of combined, flexible, state-of-the-art convention and meeting space, more than 50,000 square feet of high-end retail and shopping, 18 holes of championship golf, over 30 restaurants, bars and lounges, and 20 acres of beach, pool and lakeside experiences including a 3,000-foot beachfront. The result? Baha Mar will dominate major business, promotional and editorial channels, supporting thousands of new jobs and a thriving economy,” said Sarkis Izmirlian, Baha Mar Chairman and Chief Executive Officer.

“The inspiration was to take a page out of what the networks and cable companies do when they preview their next season’s lineup for advertisers at their annual ‘upfronts.’ Here, we gathered together an impressive collection of potential partners to show them what we will offer and invite them to come back to us with surprising and creative opportunities for the future,” said Denise Godreau, Baha Mar Chief Marketing Officer.

Invited guests arrived at the events in Chelsea, entering a simulated airplane boarding gate. They traveled through a jet fuselage-styled passageway overlooking beautiful Bahamian waters and arrived a glamorous "terminal' where a 52-inch flat screen displayed stunning video imagery of  Baha Mar, The Bahamian Riviera.  Images of the four hotels, Mondrian, Rosewood, Grand Hyatt and The Baha Mar Casino & Hotel, as well as the Jack Nicklaus golf course, spa and pools told the story of what would await theguests at this new resort destination.  After this imaginative welcome, guests emerged into a contemporary salon gleaming in signature Baha Mar blue and white. Near the softly illuminated architectural model of the resort campus, the Baha Mar logo etched in white marble and highlighted with gold leaf was a striking beacon adjacent to distinctive food and drink with the flavour of The Bahamas, such as Rum Dums by visiting Bahamian mixologist Wilfred Sands.

Baha Mar presenters featured the visionary Sarkis Izmirlian; President Tom Dunlap, responsible for making this $3.5 billion vision a reality, and Chief Marketing Officer Denise Godreau, who orchestrated the New York reverse upfront events with Las Vegas-based advertising firm SK+G and New York based WCMG Events. In addition, guests met Paul Pusateri, newly appointed Chief Operating Officer and General Manager of Baha Mar Casino & Hotel; Robert “Sandy” Sands, Baha Mar Senior Vice President, Administration and External Affairs; Greg Saunders, General Manager, Grand Hyatt at Baha Mar; Cate Farmer, General Manager, Mondrian at Baha Mar; Luis Fernandes, Managing Director, Rosewood at Baha Mar; and Dianna Wong, Dianna Wong Architecture & Interior Design.

Serving as master of ceremonies for the morning editorial breakfast was Peter Greenberg, travel editor for CBS-TV and host of The Travel Detective, the new series airing on PBS. The luncheon for 100 top travel and industry meeting planners showcased all of the resort’s new amenities, but especially the state of-the-art convention facilities including an art gallery with the largest collection of Bahamian art in the country.

The glittering grand finale was the evening reverse upfront for sponsors and advertisers featuring David Verklin, the charismatic operating partner of Calera Capital, known for always being on the leading edge of media innovation, as the master of ceremonies.

“CMO Denise Godreau challenged partners to think outside the box, to innovate, to be bold, to be daring. It was a great challenge to lay out and one we at Viacom are very excited to take on," remarked Neils Shuurmans, Chief Marketing Officer at the global mass media company.

“They say when you can make it in New York, you can make it anywhere. We know that Baha Mar is now well on its way to being a favorite destination of New Yorkers and the world,” said Godreau.


Bookmark and Share


© Copyright 2013 by thebahamasweekly.com

Top of Page

International
Latest Headlines
Acqua For Life goes continental, providing safe drinking water in Africa, Latin America And Asia
Caribbean fisheries managers focus on innovation and cooperation at 12th Forum Meeting in Dominica
Quotable Caribbean: Sylma Brown, Jack Warner, Willie Walsh and more...
First international night flight from Bimini to Fort Lauderdale
Fred Mitchell tours new Counsular Annex in Washington DC
(Video) Prime Minister Christie on TCI Sun TV news
Queen’s College Nassau students call on Bahamas Consul General to New York
Bahamas remains committed to the AIDS response
8 Year-old Bahamian Among Seven National Dream Kids Scholarship Winners in USA
Dr. Myles Munroe presents at National Religious Broadcasters
International Women's Day Op-ed by U.S. Charge d'Affaires John Dinkelman
U.S. Embassy Launches Overseas Security Advisory Council
United States Shares Forfeited Assets with the Turks and Caicos Islands Inbox x
Barbados fertility clinic wins their 3rd Joint Commission International Gold Seal Award
Cable Bahamas exec appointed to leadership of Caribbean Cable Television Association
Bahamas Consul General Carroll Discusses Investment Plans
Entrepreneurship Key to Personal Enrichment and National Economic Growth
Caribbean Export Receives 3.2 Million Euro for The Cariforum Services Sector
Sandals Resorts Jamaica Fires its CEO!
CRFM states discusses legal instrument for lobster fishery
OAS Supports Talks on Renewable Energy Usage in the Caribbean
OAS Announces 2014 Scholarships for postgraduate studies in science and engineering in Mexico
U.S.A. landmark court case benefits The Bahamas by limiting medical options in U.S. for chronic disease patients
Mitchell meets with Congressman Salmon in Washington DC
Carroll Leads Consul–General Delegation on Meet and Greet with New Brooklyn Borough President
OAS and Microsoft sign Cyber Security agreement
BISX increases international profile through visit to the United Arab Emirates
Ambassador Rahming Submits Bahamas Claim to Extened Continental Shelf to UN Commission
American Filmmaker Meets Bahamas Prime Minister
Fashion modeling: There's more to it than catwalks and photoshoots
OAS Supports Talks on Renewable Energy Usage in the Caribbean
TCI Prison Service Extends Rehabilitation Initiatives with New Course
Jury Awards $21 Million to Wife of Man Who Died While Boating in Grand Bahama
Pan Caribbean Soccer League Informational Meeting, Feb 25th, 2014
National experts in heart and stroke disease converge on Miami Beach for the 12th Annual Cardiovascular Disease Prevention International Symposium Feb. 6-9
2014 TCI Top Model Contest & Fashion Extravaganza Announced
Bahamas PM inducted into Intl. Civil Rights Walk of Fame in Atlanta
Rahming continues push for scholarships and training for Bahamians
Minister Fitzgerald in London, England
Caribbean Leaders Must Create Right Mix to Attract Investors Says Antigua-Born Scholar