The Bahamas Weekly Facebook The Bahamas Weekly Twitter
News : International Last Updated: May 7, 2015 - 7:57:38 AM


Baha Mar Launches in New York City, NY
By Baha Mar Ltd.
Oct 13, 2013 - 3:34:10 PM

Email this article
 Printer friendly page

W-Baha-Mar_NYC-Reverse-Upfront-101513.jpg
Partners committed to connecting Baha Mar and The Bahamas to the world. (From L to R): Sarkis Izmirlian, Baha Mar Chairman and CEO; Hon.Obediah Wilchcombe, Minister of Tourism; Denise Godreau, Baha Mar Chief Marketing Officer; Sir Baltron Bethel, Senior Policy Advisor, Office of the Prime Minister and Tourism Development Consultant, Bahamas Ministry of Tourism; Tom Dunlap, Baha Mar President.

Nassau, The Bahamas – Baha Mar, the new $3.5 billion resort enclave rising on the Bahamian Riviera, recently wowed New York’s top corporate, media and travel industry executives,  rolling out the blue carpet at an innovative series of interactive “reverse upfront” events that provided an insider’s preview of what will be one of the most compelling and exciting destinations in North America. Attendees comprised an A-list of top executives from travel consortia, major networks and publishing companies such as Viacom, Facebook, CNN, Microsoft and Universal.

“Baha Mar is connecting The Bahamas to the world with all the glamour and style of a bygone era. They are doing something that will change our hospitality industry and The Bahamas Ministry of Tourism is proud to be an ally of Baha Mar,” said The Minister of Tourism, the Hon. Obediah Wilchcombe, who was also a guest at the event.

“We immersed potential New York sponsors, advertisers, editors and meeting and travel planners in vivid demonstrations of just how Baha Mar will revolutionize leisure and group travel opportunities. They were awed by our entire three million-square-foot campus on 1,000 acres featuring 2,200 hotel rooms and suites, 100,000-square-feet of gaming, 200,000 square feet of combined, flexible, state-of-the-art convention and meeting space, more than 50,000 square feet of high-end retail and shopping, 18 holes of championship golf, over 30 restaurants, bars and lounges, and 20 acres of beach, pool and lakeside experiences including a 3,000-foot beachfront. The result? Baha Mar will dominate major business, promotional and editorial channels, supporting thousands of new jobs and a thriving economy,” said Sarkis Izmirlian, Baha Mar Chairman and Chief Executive Officer.

“The inspiration was to take a page out of what the networks and cable companies do when they preview their next season’s lineup for advertisers at their annual ‘upfronts.’ Here, we gathered together an impressive collection of potential partners to show them what we will offer and invite them to come back to us with surprising and creative opportunities for the future,” said Denise Godreau, Baha Mar Chief Marketing Officer.

Invited guests arrived at the events in Chelsea, entering a simulated airplane boarding gate. They traveled through a jet fuselage-styled passageway overlooking beautiful Bahamian waters and arrived a glamorous "terminal' where a 52-inch flat screen displayed stunning video imagery of  Baha Mar, The Bahamian Riviera.  Images of the four hotels, Mondrian, Rosewood, Grand Hyatt and The Baha Mar Casino & Hotel, as well as the Jack Nicklaus golf course, spa and pools told the story of what would await theguests at this new resort destination.  After this imaginative welcome, guests emerged into a contemporary salon gleaming in signature Baha Mar blue and white. Near the softly illuminated architectural model of the resort campus, the Baha Mar logo etched in white marble and highlighted with gold leaf was a striking beacon adjacent to distinctive food and drink with the flavour of The Bahamas, such as Rum Dums by visiting Bahamian mixologist Wilfred Sands.

Baha Mar presenters featured the visionary Sarkis Izmirlian; President Tom Dunlap, responsible for making this $3.5 billion vision a reality, and Chief Marketing Officer Denise Godreau, who orchestrated the New York reverse upfront events with Las Vegas-based advertising firm SK+G and New York based WCMG Events. In addition, guests met Paul Pusateri, newly appointed Chief Operating Officer and General Manager of Baha Mar Casino & Hotel; Robert “Sandy” Sands, Baha Mar Senior Vice President, Administration and External Affairs; Greg Saunders, General Manager, Grand Hyatt at Baha Mar; Cate Farmer, General Manager, Mondrian at Baha Mar; Luis Fernandes, Managing Director, Rosewood at Baha Mar; and Dianna Wong, Dianna Wong Architecture & Interior Design.

Serving as master of ceremonies for the morning editorial breakfast was Peter Greenberg, travel editor for CBS-TV and host of The Travel Detective, the new series airing on PBS. The luncheon for 100 top travel and industry meeting planners showcased all of the resort’s new amenities, but especially the state of-the-art convention facilities including an art gallery with the largest collection of Bahamian art in the country.

The glittering grand finale was the evening reverse upfront for sponsors and advertisers featuring David Verklin, the charismatic operating partner of Calera Capital, known for always being on the leading edge of media innovation, as the master of ceremonies.

“CMO Denise Godreau challenged partners to think outside the box, to innovate, to be bold, to be daring. It was a great challenge to lay out and one we at Viacom are very excited to take on," remarked Neils Shuurmans, Chief Marketing Officer at the global mass media company.

“They say when you can make it in New York, you can make it anywhere. We know that Baha Mar is now well on its way to being a favorite destination of New Yorkers and the world,” said Godreau.


Bookmark and Share


© Copyright 2013 by thebahamasweekly.com

Top of Page

Receive our Top Stories



Preview | Powered by CommandBlast

International
Latest Headlines
US Coast Guard to suspend search for missing teens on Friday at sunset
Bahamas given Tier 1 Trafficking in Persons ranking
OAS Proposes Mechanisms for Dominican Republic-Haiti Dialogue and Support for Displaced Persons
PM Delivers Key Note Address at CANTO in Miami, Fl
Caribbean-Canada Emerging Leaders’ Dialogue Co-Chairs Announced
RBPF Sr. Lt. Anthony Bowe participates in Caribbean Defense and Security Course
Norland Post Office Dedication to Honour Bahamian Descendant Father Marquess-Barry
Members of the RBPF Participate in Forensic Firearms Examination Course
NASA’s New Horizons Team Finds Haze, Flowing Ice on Pluto
Civil Society Bahamas (CSB) Represented at the Bahamian-American Association in New York City, USA
Bahamas Consulate in Atlanta Hosts Independence Celebrations
Kareem Mortimer and CARGO included at first Caribbean Film Mart
COB Students Celebrate 3rd Place Finish in Caribbean Students Colloquium
PAHO/WHO Director Encourages Strong Action To Advance Health For All
Joint Communiqué - 3rd Meeting of the Joint CARIFORUM-EU Council
Bahamian Shares Country's Culture In China‏
19th African American Hotel Owners & Investment Summit kicks-off in Miami
PAHO/WHO and Bahamas gov't engage national stakeholders in dialogue on universal access to health coverage
Quotable Caribbean: Perry Christie, Paul Pennicook, Moses Kirkconnell and more...
NASA's Three-Billion-Mile Journey to Pluto Reaches Historic Encounter
Genesis Junkanoo performance highlights Bahamas Independence celebrations in D.C.
CARICOM Leaders Served Cassava-Based Dishes at CARICOM Heads of Government Summit
Miya signs water efficiency project estimated at $42.5M in Jamaica
OAS Deploys Mission to Assess Situation of Haitian Migrants
Bahamian Independence Message by US Secretary of State John Kerry
Popeyes to Celebrate with The Bahamas for Independence Day Festivities in Atlanta
Ambassador Newry Ends Chairmanship of the Caucus of CARICOM Ambassadors
Caribbean entertainer to launch website/app for talent in the U.S
Quotable Caribbean: Karen Whitt, Frank Comito, Bonita Morgan, and more...
Bahamians attend 23rd Annual Caribbean International Festival of Life
Changing the International Perception of the Caribbean from Tourism
Young Bahamians Conversation Series continues at Embassy of The Bahamas
Fred Mitchell addresses St. Mathew's Church in Delray, Florida in observance of the 239th US Independence‏
Bahamian is Panelist at Film Festival Event in China‏
RBDF Rangers Band perform in Rhode Island, USA
Fisher lady of Punta Gorda, recognized as CRFM Fisher of the Year
Bahamas High Commission to Host Passport Clinic in Toronto July 22-24
WHO validates Cuba’s elimination of mother-to-child transmission of HIV and syphilis
Diverse language skills needed for Caribbean tourism growth
Rahming participates in high-level launch at UN