From:TheBahamasWeekly.com
Bahamas featured at International Forum Chinese Outbound Tourism 2014
Jul 11, 2014 - 9:07:55 AM
Panelist Guests(L-R): Mr.Ellison Thompson, Deputy Director General, Bahamas Ministry Of Tourism; Mr.Gregory Djerejian, Vice Executive President, Baha Mar Ltd.; Mr. Guo Ming, COO of HH Travel; Ms. Zhang Hong, Board Director of CYTS FIT Travel Services
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On June 30th, the annual trade summit of the Chinese outbound tourism market,
IFCOT2014 was successfully held in Beijing. Co-organized by Ivy
Alliance Tourism Consulting and China Association of Travel Services,
and strongly supported the Bahamas Ministry
of Tourism, Bahamaren, Bahamar, World Bank Group/ and the
International Finance Corporation. This year the forum attracted over
100 Chinese outbound tour operators, 53 media, delegations from over 20
countries, and a total of 300 participants.
Director general of Bahamas Ministry
of Tourism, Mr. Ellison Thompson, Bahamas Ministry of Tourism director for Asia,
Don Cornish; vice president of Baha Mar China, Greg Djerejian; and
Bahamaren Asia general manager Joanna Qiao attended the forum and
promoted the Bahamas' high-end/luxury vacation products to the Chinese
travel trade.
Bahamaren continues to include the Ministry
of Tourism in our China Tourism Outbound Strategy to achieve our
tourism potential in China. The Bahamas as a destination has much to
offer over its regional competitors, drawing visitors internationally as
well as domestically. This is why it is important for the Bahamas to
continue to offer compelling tourism attractions such as Baha Mar for
traditional markets internationally and domestically, as well as for new
and emerging markets such as China and India.
As Bahamaren increase its efforts to create a new demand from China, the
Bahamas must ensure it has the productive capacity to meet it. "As CEO,
I believe that China Outbound Tourism will make a significant
contribution to the Bahamian economy creating wealth and jobs for
Bahamians. Bahamaren will continue to work closely with industry
stakeholders and territory governments to expand the Bahamas tourism
stand-alone status, capacity and functions by incorporating industry
development, including supporting online distribution, promoting quality
standards, and representing the Bahamas’ tourism brand in Asia." said Latrae Rahming.
Mr. Ellison Thompson, Deputy Director General, Bahamas Ministry Of Tourism
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"We
will continue with our strategic and coordinated leadership that will
drive the China tourism agenda. Bahamaren, has already made progress
towards engaging Ministry of Tourism with a single and consistent voice
that clearly articulates industry-wide priorities and provides evidence
as the basis for action. Bahamaren through working in cooperation with
government, tourism industry will be prepared to respond to challenges
with effective and targeted strategies."
"The Chinese travelers
are becoming increasingly well informed about travel options and are
demanding value for money from travel destinations. Its pivotal that the
Bahamas continues with its provision of providing a high quality
tourism products and experiences, coupled with delivering excellent
customer service, to maintain and enhance the Bahamas tourism
performance against international competitors. The future of our
company’s success in tourism in China will depend on ensuring the
industry provides compelling and sustainable experiences to our targeted
consumers," Rahming concluded.
Bahamaren Asia general manager Joanna Qiao and Don Cornish, Bahamas Ministry of Tourism for Asia
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