CEO of Bahamaren Latrae Rahming and Dr. Wang Xinjun, CEO, Ivy Alliance Tourism Consulting
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Extensive consultation has been undertaken with the tourism industry and
across government and industry in both China and the Bahamas to guide
the development of a Two Center Tourism Program with the Chinese tourist
traveling to both the United States and Canada. The United States and
Canada remain the top destinations visited by out bound Chinese
travelers with a very close proximity to the Island of the Bahamas
creating a feasible travel system between the neighboring countries. A
Two Center Program will allow travelers to visit destinations in both
Canada and The United States whiles adding the Bahamas on their travel
package with only one itinerary.
Considering the absence of a direct flight from China to the Bahamas and
the distance in travel, this program capitalizes on travelers visiting
near the Bahamas with direct flight coming out of their visiting
destination into the Bahamas. Aviation remains critical in our mission
to expand the Bahamas tourism product into the China outbound tourism
market, we are confident that such a program will facilitate the
necessary demand for a direct flight to the Bahamas. Bahamaren plays a
targeted strategic role in the aviation arena in China, using existing
partnerships to help build demand and grow competitive and sustainable
aviation capacity. "Our company has begun strengthening our program by
working along with over 50 travel agencies in mainland China and Hong
Kong also building stronger relationships with global carriers through
marketing and distribution and developing strategies to build aviation
capacity on key strategic routes to ensure we have the right capacity
for the right markets to deliver, " said Latrae Rahming, CEO Bahamaren.
"We are confident that our company’s Two Center Program will create
healthy loads both in and out of the Bahamas are increasing the
Bahamas’s attractiveness to carriers when they are developing new
routes. The Bahamas is well positioned to take advantage of this recent
Chinese outbound growth." The Bahamas popularity in China grew over last
year with Chinese becoming more interested in doing business, making
investments, buying real estate, and traveling to the Bahamas. "Our
company will continue to develop a strong and unique brand positioning
for the Bahamas in China by expanding into growth cities and provinces,
targeting best-prospect consumer segments, and strengthening Bahamas’
marketing in China."
Over the last month the company has begun the process of hiring Bahamian
Mandarin speakers to carry out local tours. In an addition to hiring
local Mandarin speakers our company looks forward to releasing a Bahamas
tour book in Mandarin for individuals learning the language wanting to
take advantage of new employment opportunities. "We are continuing in
our efforts to enhance the quality of the visitor experience by working
with the tourism industry to increase Chinese language services, improve
the range and quality of tourism experiences available, and strengthen
the capability and capacity of the sector," said Rahming.
Bahamaren plans to continue to align tourism investments with the Chinese
visitor market by working with the tourism industry to refresh priority
tourist attractions and the private sector to attract new investment and
infrastructure development, to position the Bahamas for strong tourism
growth.