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Last Updated: Mar 18, 2021 - 4:06:29 PM |
After almost a year of intermittent travel restrictions, Airbnb, the
Caribbean Tourism Organization (CTO), and The Bahamas are collaborating
to amplify the country's recovery from the impacts of Covid-19 by
promoting responsible travel to the destination across Airbnb's vast
global community.
As part of this alliance, Airbnb and the CTO
are launching a campaign leveraging Airbnb's robust media platforms to
market The Bahamas and other CTO member countries to millions of engaged
Airbnb users.
The campaign rollout includes a series of email
newsletters, a landing page, and ads on social media showcasing Airbnb
listings in The Bahamas, as well as the existing protocols for safe
travel during this time. The promotional landing page for this
partnership will be unique to others worldwide. It will integrate
multiple CTO member countries, promote homes in each destination, and
links to each country's website.
Airbnb has also pledged to share
data with the CTO, including travel trends, to facilitate informed
marketing decisions during this recovery period.
“In The Bahamas
we have always prided ourselves on offering accommodations that best
suits every type of traveler including stunning Airbnb properties right
on the beach,” said Joy Jibrilu, Director General, Bahamas Ministry of
Tourism. “After establishing streamlined health and safety protocols in
2020, we also now pride ourselves on ensuring that our destination is
safe for visitors and locals alike as we continue to navigate and adapt
to the ever-changing world of travel today. From all of us in The
Bahamas, we cannot wait to welcome you to our shores.”
This
joint undertaking with the CTO builds on Airbnb's commitment to help
strengthen communities in the Caribbean in tough times.
"With
the Caribbean continuing to re-open, we're helping to usher in the safe
return of travel to this wonderful region by shining a light on the many
places to see and things to do," stated Carlos Munoz, Airbnb Policy
Manager for Central America and the Caribbean. "We're also excited to
promote the important economic impact driven by hosting on Airbnb."
This
partnership is one of the many initiatives in the CTO's ongoing
programme to help its members rebuild tourism in their destinations.
"The partnership with Airbnb will help us to promote the region
responsibly by providing our members with a platform to showcase their
destinations while at the same time highlighting the health safety
measures that each has implemented to ensure that visitors can enjoy a
safe Caribbean experience during this time," shared Neil Walters, Acting
Secretary-General of the CTO.
This partnership joins previously
announced collaborations with organizations, including the Tourism
KwaZulu-Natal (South Africa), the National Parks Foundation, and Bermuda
Tourism Authority.
© Copyright 2021 by thebahamasweekly.com
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