Ministry of Tourism Updates
Bahamas Tourism talks marketing with Baha Mar
By Royann Dean, Baha Mar
Feb 24, 2014 - 1:31:39 AM

Taking The Bahamas to the world (From L to R): Ellison ‘Tommy’ Thompson, Deputy Director General, Ministry of Tourism; David Johnson, Director, Ministry of Tourism; John Schadler, Managing Partner, SK+G; Denise Godreau, Chief Marketing Officer, Baha Mar; Vaughn Roberts, Sr. V.P., Finance and Corporate Alliances, Baha Mar; Robert Sands, Sr. V.P., Administration and External Affairs, Baha Mar; William Mahany, Project Finance Director, Baha Mar; Nalini Bethel, Sr. Director, Global Communications, Ministry of Tourism; Tyrone Sawyer, Director, Airlift, Ministry of Tourism; Geneva Cooper, Senior Director, Visitor Experience, Ministry of Tourism.

NASSAU, The Bahamas – Changing the landscape of the Bahamian tourism industry requires the collaboration of a dedicated team of stakeholders. For a project as transformative as Baha Mar, governmental and tourism industry partners are an important part of the story. Baha Mar and Ministry of Tourism executives met recently to discuss marketing objectives and strategies for both Baha Mar and The Bahamas. Namely, Baha Mar’s potential to attract a greater numbers of tourists from untapped, high potential markets such as Latin America and China.

“Marketing Baha Mar effectively and attracting increasing numbers of visitors to The Bahamas is our number one goal. The strong relationship that we have with the Ministry of Tourism is part of advancing that effort. Baha Mar’s success will be a win for the people of The Bahamas”, said Denise Godreau, Chief Marketing Officer at Baha Mar.

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