The ad, the first in a series, will feature several celebrities associated with The Bahamas including former NBA star and actor, Rick Fox, supermodel Shakara Ledard and world-famous illusionist David Copperfield, a resident of The Bahamas.
The Islands Of The Bahamas Create New Advertising Campaign
NASSAU, Bahamas -- The Islands Of The Bahamas will showcase the
destination in a new multi-million dollar advertising campaign designed
to showcase some of the islands' most compelling features – turquoise
water, stunning beaches, friendly people and the laid-back lifestyle
that transports vacationers millions of miles from their everyday cares.
The ad, the first in a series, will feature several celebrities
associated with The Bahamas including former NBA star and actor, Rick
Fox, supermodel Shakara Ledard and world-famous illusionist David
Copperfield, a resident of The Bahamas. Shot on location Jan. 16-20,
the campaign called "Behold," will showcase these celebrities
interacting with the striking beauty found throughout this nation of
The Bahamas attracts many high profile visitors,
along with millions of mainstream travelers each year (The Bahamas
welcomed approximately 5 million visitors in 2012), and all of them
enjoy a similar experience of secluded beaches, authentic hospitality
and world-class sailing, fishing, diving and more. Fox and Ledard, both
of whom spent childhood years in Nassau, are natural spokespeople for
the destination. Among Ledard's modeling credits are several Sports
Illustrated Swimsuit issues, including a 2005 layout shot on Andros,
Bahamas. David Copperfield is one of the islands' most famous
second-home owners having purchased The Islands of Copperfield Bay
(formerly Musha Cay) in Exuma.
The campaign, created by the
Zimmerman agency, is scheduled to launch in the near future with :30
and :60 second television spots, print, and out of home formats. The
television spots are directed by Nigel Dick who has previously worked
with Cher, Guns & Roses, Celine Dion, Britney Spears, Oasis and The
Backstreet Boys among others. Robb Aaron Gordon, a lifestyle and
celebrity photographer whose credits include Ritz-Carlton, Rolex, Four
Seasons, Cindy Crawford and Princess Cruises, will shoot the print ads.
are very excited about this new campaign. Celebrities have always come
to The Bahamas for the beautiful beaches and water, and the utter sense
of escape that our lifestyle here provides. What we really want to say
with this campaign though is that you do not have to be a celebrity or
millionaire to enjoy that same beauty. Behold, The Bahamas are right
next door and totally within your reach," said Hon. Obie Wilchcombe,
Minister of Tourism for The Bahamas.
The Islands Of The Bahamas
have a place in the sun for everyone from Nassau and Paradise Island to
Grand Bahama to The Abaco Islands, The Exuma Islands, Harbour Island,
Long Island and others. Each island has its own personality and
attractions for a variety of vacation styles with some of the world's
best scuba diving, fishing, sailing, boating, as well as, shopping and
dining. The destination offers an easily accessible tropical getaway and
provides convenience for travelers with preclearance through U.S.
customs and immigration, and the Bahamian dollar at par with the U.S.
dollar. Do everything or do nothing, just remember It's Better in The