The Director General is shown below being interviewed by Daniel De Carlo Necchi, Producer of Cinemax HBO. Marcelo Bica Gobara Kohek is shown behind the camera.
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Bahamas
Junkanoo Carnival continues to get a lot of media attention, especially from
Cinemax HBO Latin America.
The
company filmed a short documentary on Bahamas Junkanoo Carnival and interviewed
Joy Jibrilu, director general of The Bahamas Ministry of Tourism.
Cinemax HBO Latin America
provides unique and recognized HBO content with the best movies and series from
major Hollywood studios.
The network has an 82 per cent
reach with 40 million households and 140 million viewers in the region.
In just a couple of weeks, the
broadcaster will air an exclusive capsule named “On Site.”
This 60-second capsule will
rotate across its most relevant day schedule, showing images of Carnival.
The film will show Latin
Americans that The Bahamas is more than beaches but also culture, fun, food,
music and great people.
The
Bahamas’ closeness to Latin America makes it a popular choice.
American
Airlines and Copa Airlines are the main airlines connecting The Bahamas to
Latin America, accounting for almost 90 per cent of total air traffic.
Bahamasair
and JetBlue follow them respectively.
In the
case of Panama, which is only a two-hour non-stop flight on Copa Airlines, The
Bahamas is considered an easy and convenient get away.
The
economies of Latin American countries continue to show a trend of economic growth
and The Bahamas has tailored its promotional strategy to target these markets
more effectively.
International
travel among Latin Americans is growing, as more people have ready access to
disposable income for travel.
Though
many remain price conscious, The Bahamas offers a range of options in
accommodations and many discounts in the off-season to appeal to this growing
market.
There’s
no visa requirement for Latin Americans to travel to The Bahamas.