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From:TheBahamasWeekly.com Ministry of Tourism Updates
Nassau, Bahamas: Months after its editors, writers and guests experienced The Islands Of The Bahamas, the renowned AFAR magazine has once again placed the destination at the forefront of readers’ minds as a finalist in its Travel Awards for the Best Caribbean and Family Destination. In the Best Caribbean Destination category, The Bahamas is going up against British Virgin Islands; Saint Lucia; Bermuda; Antigua and Barbuda; Cancun/Riviera Maya; Aruba; Barbados; Curaçao; Martinique; Cayman Islands; Jamaica; Los Cabos and Grenada In the Best Family Destination category, The Bahamas is facing off against Big Island, Hawaii; Cannon Beach, Oregon; Charleston, South Carolina; Costa Rica; Fort Myers and Sanibel Island, Florida; Grand Canyon, Arizona; Orange County, California; Orlando, Florida; Puerto Rico; Riviera Maya, Mexico; San Diego, California and Toronto, Canada. The public can vote at AFAR.com.
AFAR will publicly reveal the Travelers’ Choice Destination winners on December 13 on AFAR.com and in their January/February 2019 ‘Where to Go’ issue, where the magazine will celebrate the winners with bigger and bolder impact than ever before. Director General of Tourism Joy Jibrilu said it is exciting to be named a finalist. “The recent AFAR experience was undoubtedly one of the best media trips in The Islands Of The Bahamas. The writers, editors and guests of AFAR magazine got to experience the heartbeat of the destination and are still talking and writing about it today,” she said. “And since they already believe that The Islands Of The Bahamas are extraordinary, the public can help to cement that notion by going to vote for the world’s best destination.” While officials and guests of the magazine were in The Bahamas, they experienced meeting with Governor General Dame Marguerite Pindling; a People-To- People experience; painting on the beach with famed artist Antonius Roberts; lunch at Graycliff Restaurant; snorkeling at the underwater Sculpture Garden; dinner at the National Art Gallery; a boat cruise and beach party at the Mallis Farm.
AFAR’s media coverage led to seven editorial pieces, which generated an estimated 4.4 million impressions. Using the hashtag #AFARBahamas, guests of the experience were able to generate 10,337 impressions on Facebook with 63 engagements and 10,337 on Instagram with 1,783 engagements. Through AFAR’s digital campaign there were 5,236,593 impressions. In total, the AFAR experience in The Bahamas generated 20,198,697 impressions.
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