From:TheBahamasWeekly.com
Overwhleming Success of KFC Nassau's World Hunger Relief Campaign, Raises nearly $60,000
By Eldira Backford
Nov 15, 2014 - 2:45:39 AM
Big smiles as half of the funds raised during KFC Nassau’s 2014 World Hunger Relief Campaign is presented to Hands for Hunger. (L to R: Sunny Dhillon – H4H Volunteer & Corporate Partnerships Coordinator, Zeleka Knowles - H4H Executive Director, Eldira Backford - KFC Nassau’s World Hunger Relief Ambassador and Anna Bancroft – H4H Communications Manager)
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Nassau, Bahamas —Through the
generosity of customers and staff of KFC Nassau in the franchise’s
global annual fight against hunger, its World Hunger Relief (WHR)
Campaign generated nearly $60,000 – an amount that almost tripled the
donations received from its previous record-breaking fundraiser late
last year. The Yum! Brands-sponsored campaign, which began on September
1st and concluded on November 2nd, allowed customers to make monetary
donations while purchasing their favourite meals from any of the eight
KFC Nassau locations. In addition, KFC Nassau’s corporate office staff
took the pledge to join in the campaign by also making donations for the
great cause.
Half of the total funds raised, more than
$29,000, is allocated to Bahamian hunger relief and food rescue agency
Hands for Hunger, which serves several social service agencies here in
the Bahamas. The remaining half of the funds go directly to Yum! Brands’
World Hunger Relief, which benefits the United Nations World Food
Programme, the world’s largest humanitarian agency fighting hunger.
“We
are so thrilled at the incredible success of this important initiative
in the fight against hunger, and we’re grateful to our loyal customers,
staff and the Bahamian community who heard our call to action against
this epidemic that often goes unnoticed in our community,” said Eldira
Backford, Ambassador for KFC Nassau’s World Hunger Relief Campaign. “The
support for the campaign has been so amazing, and the generosity of
donations will assist tremendously in bringing food relief to many
Bahamians.”
KFC Nassau held its cheque and award
presentation on November 10th, honoring its staff who played a pivotal
role in this year’s campaign, and presenting Hands for Hunger with a
cheque of $29,386.41, which will assist in providing over 29,000 meals
to Bahamians in need.
“At KFC Nassau, we know that the
increased demand for hunger relief is a growing crisis and we’re happy
to once again partner with Hands for Hunger to help bring more
nutritious meals to Bahamians that face hunger daily. This annual
partnership is a tremendous asset to our campaign and we look forward to
partnering with Hands for Hunger again in their continuous work towards
the goal of ending hunger in The Bahamas,” Backford stated.
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