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Last Updated: Feb 5, 2010 - 9:41:11 PM |
You In Music (YIM) / Maximumbass
Presents
Business Seminar for “Music/Arts Community”
Distribution Lecture/ Workshop (includes Digital Marketing)
January 19 - 21, 2010 (3 days)
The Diplomat Center 10am - 12 noon
Students: free
Professionals/Corporate rates: $20.00 lecture (interactive)
(The fee of $150.00 covers cost of 1-day lecture, 3-day workshop, and workbook)
For more details and reservations call 323-5688/323-5064 Email: - yimpromotour@gmail.com Website: - www.youinmusic.org
“SELLING IN THE NEW ENTERTAINMENT MARKETPLACE”
By: C. Michael Brae, CEO of Hitman Records, MP4 player Inc., board member for AADA (American Asian Development Association), professor UCLA (Entertainment Studies), San Francisco State University (MRI), University of the Pacific (Music Business), Dominican University of California and Globe Recording Institute a comprehensive study of the industry distribution system along with understanding the "new trends" of the business. It has a "real" hands-on approach with current trends already in motion within the retail distribution systems.
Included are industry stats, trends and new innovative ways in selling. A complete guide to the new distribution and business process, along with insightful strategies for marketing and promotional campaigns, radio and retail strategies. Marketing through cutting-edge web-technology, and how to incorporate into retail distribution networks supporting sound scan capabilities are explored. The core platform of product fulfillment, understanding the entire process of distribution and business is examined.
Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as sales, marketing, and promotions-including video, radio, retail, trades,consumer print, street-promotions, and college-networks. Marketing through cutting-edge web-technology, and how to incorporate into retail distribution networks supporting sound scan capabilities, is discussed. In general terms, specific details about the functionality of distribution in the arts community, the components, and variables that facilitate its functionality. The product distribution systems, wholesale/retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets are also examined. Included will be a campaign on existing product already within retail systems-and examining radio promotion campaign efforts on targeted markets through telephone tracking methods.
The basic necessity of distribution is a product of fulfillment. Meeting mounting consumer demand derived of external marketing and promotion results, but doing so in a preemptive methodology. In this book you will find that methodology prefaced, defined, detailed and justified. The intent is to convey total understanding of the process of distribution as well as the significance of that process and all it’s variables in the scheme of the business.
© Copyright 2009 by thebahamasweekly.com
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