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Plans in place to stop ambush marketing at World Relays
By IAAF Bahamas Relays
Apr 30, 2015 - 5:02:09 PM

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Photo Credit: Jermaine Burnside

Nassau, Bahamas – With just two days to go before the IAAF/BTC World Relays Bahamas 2015 rules have been put in place to ensure that nobody capitalise on a marketing deal or create havoc at the upcoming “Bahamazing” event.

Local Organizing Committee (L0C), legal advisor Drumeco Archer, said during a recent press conference that “ambush marketing,” which consists of unauthorized marketing, promotional and public relations activities related directly or indirectly to the event or the organization will not be tolerated.

“These unauthorized activities give the impression that the event organizer has endorsed the relevant goods and services,” Archer said. “This is illegal. The general public is advised that in the following instances, ticket holders will be denied access into the stadium, if clothing that is passed off as the official brand of clothing gets into the stadium, for the purpose of ambush marketing, will be stopped.”

With Adidas as the official IAAF sponsor of clothing, Archer said no other company will be allowed to sell any such products and in the case of any other official sponsor, no one will be allowed to sell any other product that will be in direct competition.

“The public is advised that following IAAF protocol, unauthorised vendors will be prohibited from conducting any commercial activity around the venue within the specified perimeter that would have been established by the police protocols and security,” Archer said.

“The event organisers reserve the rights to confiscate unauthorised paraphernalia and or commence legal action for any such infringements of its commercial rights. Such rights will be strictly enforced and with only a few days away, we wish that this event is as Bahamazing as it was in the first edition.”

Meanwhile, LOC Director of Security, James Carey, advised the public to ensure that they give themselves ample time to get to the stadium before the event starts so that they can go through the firm security process.

“Everybody entering the stadium will be screened and if necessary they will be searched,” Carey said. “In the High School Relays, some people objected to being

searched, but that is a requirement of the IAAF, so that is an unavoidable exercise that we will be conducting.”

Security and police officers will be on hand at the entry points at the western entrance for the athletes, the eastern and southern for the spectators and the southwest for the VIPs.

Carey also noted there is a list of prohibited items and these items will not be allowed in the stadium.

“We must prevent the entry of offensive weapons, fireworks, videos and professional cameras with lenses that are longer than 6-8 inches,” Carey said. “We will be looking for drugs, we will be looking for laser lights. These items can have an impact on the games.”

Over 800 athletes from some 43 countries will compete in ten (10) relay events. The event will have extensive TV coverage and will be seen by millions of viewers around the world. Over 100 journalists and up to 30,000
spectators are expected to attend the event.

The IAAF/BTC World Relays Bahamas 2015 will take place on May 2nd & May 3rd at The Thomas A. Robinson National Stadium.

For the full list of prohibited items log on to bahamasworldrelays.org

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