Wide-Ranging Agreement Covers Multiple International Tournaments, Naming Scotiabank
Title Sponsor of Champions League and Official Bank of CONCACAF
The Confederation of North, Central America and Caribbean Association
Football (CONCACAF) announced today an official partnership with
Scotiabank,
designating the international bank as title sponsor of the CONCACAF
Champions League and official bank of the Confederation.
The multi-year agreement makes Scotiabank the first official partner of
CONCACAF, and covers multiple tournaments through 2018 including the
region’s most important club competition – the CONCACAF Champions League
–now to be known as the Scotiabank Champions
League beginning February 2015 with the Championship Round of the
on-going 2014-15 edition.
"I am extremely proud to welcome Scotiabank to the CONCACAF football
family and commemorate this strategic partnership," said CONCACAF
President Jeffrey Webb. "This agreement exemplifies the growing value of
CONCACAF's properties and demonstrates the trust
and confidence in our Confederation."
Headquartered in Toronto, Scotiabank is Canada’s most international
bank, with a presence in over 55 countries including Latin America, the
Caribbean and parts of Asia. The Bank offers a broad range of products
and services, including personal and commercial
banking, wealth management, corporate and investment banking, to over
21 million customers.
“Scotiabank is proud of our deep roots and strong commitment in the
CONCACAF regions – supporting customers, businesses and communities for
over 180 years,” said John Doig, Scotiabank’s Chief Marketing Officer.
“This partnership is a natural fit for Scotiabank.
Football is a passion we share with our customers and we’re excited to
support current and future football stars. We are looking forward to
celebrating the sportsmanship and teamwork of this beautiful game."
In addition to title sponsorship of the Champions League, Scotiabank
becomes an official sponsor for the CONCACAF Gold Cup – the
Confederation’s flagship event for national teams – for 2015 and 2017.
Scotiabank will also support multiple additional CONCACAF tournaments
through 2018, including 2016 Olympic Qualifying events, and men’s and
women’s tournaments at the under-20 and under-17 levels, starting with
the CONCACAF Men’s Under-20 Championship Jamaica
2015, set to kick off in January.
The deal further includes sponsorship for the next two editions of the
CFU Caribbean Cup and the UNCAF Central American Cup, as well as
upcoming CONCACAF championships in Beach Soccer, Futsal and at the
Girls’ and Boys’ under-15 levels.
“When we extended our agreement with CONCACAF in late 2013, we focused
on restructuring the sponsorship program in line with global standards
led by CONCACAF Partners,” said Aaron Davidson, President of Traffic
Sports USA, the sponsorship rights agency of CONCACAF.“Scotiabank
is the perfect founding CONCACAF Partner thanks to their footprint
across the region and their commitment to sport and the communities they
serve.”
The partnership was announced in an event hosted at the Mexican Stock Exchange in Mexico City
on Tuesday
morning, with the presence of special invited guests from the Mexican
and international soccer community including Mexican Football Federation
President
Justino Compean.
In addition to the participation of the President of the Mexican
Football Federation and other dignitaries, players from Cruz Azul, the
reigning champion of the CONCACAF Champions League, sent a video message
of support. The team is currently in Morocco, preparing
to represent the region in the 2014 FIFA Club World Cup.
The current edition of the newly-minted Scotiabank Champions League, a
yearly regional championship disputed among the top club teams from
countries across North America, Central America and the Caribbean,
resumes in February 2015 with the Championship Round.
Quarterfinal matches are set to take place in Canada, Costa Rica,
Honduras, Mexico and the United States.
Financial terms of the partnership deal were not disclosed.
About CONCACAF
CONCACAF -- the Confederation of North, Central American and Caribbean
Association Football -- is one of six continental confederations of FIFA
(Fédération Internationale de Football Association), and serves as the
governing body of football in this part of
the world. It is comprised of 41 national associations, including three
regions – North and Central America and the Caribbean basin -- ranging
from Canada in the north to Guyana, Surinam and French Guyana in the
south. Visit concacaf.com for more information.