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Focus on Fashion Last Updated: Jul 31, 2017 - 9:02:57 PM

American designer, Jeff Garner to take Prophetik to Eco Fashion Week Australia
Jul 30, 2017 - 11:24:43 PM

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Designs by Prophetik

The sustainable couture fashion line, Prophetik designed by Jeff Garner of the United States will be seen on the runway at the inaugural Eco Fashion Week Australia taking place in Perth from November 23 - 27, 201. The week-long event will take place in Western Australia and will feature designers who practise sustainable, ethical production, either by recycling or upcycling, or use organic and natural materials which do not leave a carbon footprint.

The following is an interview with Jeff Garner by Marilyn Wilson:

What drew you to become a fashion designer?

I just started to listen… there is so much art out there ready to be released. My friends were all in bands in the south and needed to connect their art audibly with visual hence my design began.

Why was it important to you to offer a sustainable, responsible, Eco fashion line and how do you incorporate ideals such a Zero Waste into your work?

I could never follow a passion that hurt others or the environment in which I played in everyday on horseback. It is every designer’s role to be responsible for what they create and how it affects the world and the people that wear it. In my view their is no such thing as zero waste for we are always making more, but we can design clothing that is made of natural fibers and dyes that can last a lifetime and beyond to pass down to future generations.

Where do your find inspiration for new work?

I find it in nature and my travels and other individual’s passions. This season will be working with the craft ladies of an old art form in Madeira.

What materials do you work with – organic, reclaimed, etc.?

A part of me really does not like all these new “eco” terms…seems quite confusing… we use natural fabrics and dyes. I try to find the best solutions to serve the most sustainable purpose. I have seen Chinese owned textile companies attempt to synthetically produce “eco” “recycled” or some new name fabrics only to serve the purpose of gross volume fashion to have a “eco” solution. Nothing synthetic will ever replace natural, nor be a better solution, no matter what the marketing claims.

American designer, Jeff Warner of Prophetik

What are the biggest challenges you face as an sustainable designer?

The biggest challenge in the sustainable sector is breaking the addiction cycles of consumers even after much education and awareness. We are addicted to cheap fashion and buying more for less that feeds that emotional state of newness fed by marketing and trends again of big volume fast fashion companies such as H&M and Zara that cannot not sell enough for their bottom line. They have created throw away fashion making garments as cheap or cheaper then they were 30 years ago while everything else in life has become more expensive by natural inflation. Someone will suffer for these cheap price points and it is not the companies selling the garments but the consumer and Mother Earth. We must stop this addiction before it is too late. As a designer my biggest challenge is material limitations and the very intense process of our plant dyes.

How do you help customers understand the higher cost of sustainable garments when they are so inundated with sweat shop-produced cheap merchandise?

I do not think you can…I think they will see it when they desire it for it is all around. Today’s fashion is not made of quality, substance, or good fabrics…

What can we look forward to seeing on the runway at Eco Fashion Week Australia?

You will see the new collection based on the beautiful history of Madeira and the culture of the time of great exploration, travel and trade.

How do you incorporate sustainable living in other areas of your life?

Every aspect of my farm and the way I live.

Anything else you would like readers to know?

They should vocalize their concern regarding the health implications of wearing synthetic dyes and fabrics not only to the cost of the environment.

For more information go to: prophetik.com

For more information on Eco Fashion Week Australia go to: ecofashionweekaustralia.com


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