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Last Updated: Feb 13, 2017 - 1:45:37 AM |
Freeport, Grand Bahama Island - New kid on the block on the Bahamian fashion scene, BAHARI, is already making waves on the international scene. Designers of the now iconic Independence t-shirts that hit the country by storm back in July, recently unveiled their new Fall collection featuring shirts, dresses and rompers with Bahamian emblems and symbols in stunningly regal colours. This full ensemble of limited edition men’s and ladies wear has been well-received by local consumers and has also caught the attention of the multi-million dollar online retailer, Karmaloop©.
Specializing in streetwear e-commerce, Karmaloop is a multi-platform web retailer, community style and media company. Their family of sites include online retailer, Karmaloop, internet television station Karmaloop TV, ladies-only site MissKL, flash sale site PLNDR, online skateboard retailer Brick Harbor, and independent marketplace Kazbah.
As a frequent shopper himself on Karmaloop.com, Bahari’s CEO and Creative Director-Men’s, Morgan Fernander set his sights on securing a deal with the renowned online retailer whose site receives 4.5 million unique visitors a month and generates revenue in excess of $200 million dollars annually.
“Our goal was to create a collection that reflected Bahamian life and culture but retained an international appeal. We knew that in order to continue to grow the BAHARI brand, international sales would be vital,” Fernander stated. As hundreds of clothing lines all over the world submit proposals for product placement to Karmaloop, we knew that we would have to make our submission stand out amongst the scores of other international brands.
To achieve this feat, the twenty-five year old entrepreneur, who is also a formidable marketing executive on Grand Bahama, developed a world-class marketing kit for submission. In as little as three days he received a response. “Not only did they respond immediately, compared to their standard 4 weeks response time, but they also attached a contract and approval,” he explained.
When asked what he thinks made BAHARI stand out amongst other submissions, Fernander added, “I think it was our branding that helped us to stand out. We created a unique product and developed it into an appealing brand.”
Always a dream maker, Fernander is optimistic about the brand’s future. “We want to create an international brand that showcases Bahamian life and culture on fashionable and current apparel that can be appreciated worldwide. We want BAHARI to become synonymous with The Bahamas on a global stage and continue to be ambassadors for our country, create opportunities for Bahamians and inspire others to pursue their goals,” he said.
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