BC, CANADA - This season of
Vancouver Fashion Week is set to be the most
international yet. Vancouver will play host to over 80 designers from 20 countries from the 18th -
26th of September.
Among those to represent their countries are a group of talented designers from Korea. Their
work has been seen in shows in Germany, France, China, Japan and now Vancouver Fashion
Week have the honour of showcasing their works. Choi Boko, MEZIS and L by L are amoung
those that will be hitting the runway with their lines for SS18.
Choi Boko, a first generation fashion designer from Korea, has created a womenswear brand
known for its constructive but comfortable silhouettes combined with artistic prints and
patchwork patterns.
“This seasons theme is based on the contingency of Simulacrum. I wanted to express the
process of constructing ‘another nature’ in the form of a fashion object, rather than a costume
that imitates nature” says designer Choi Boko about her SS18 collection.
Debuting at this years event is designer Hyunmi Jang with her label MEZIS. Reining from the
eastern province of Gyeongsangbuk-do, Hyunmi has established her brands MENZIS and Free
Balance within the industry in shows around the globe including Germany, France and China.
VFW will be the first and highly anticipated show for the MENZIS brand for the Canadian
market.
Another first timer from Korea at VFW SS18 is Lee Youjung presenting her brand L by L. The
featured brand targets women with global senses; it expresses romance and according to the
designer is created to “reflect a woman's sensibility on a modern scale”.
For her SS18 collection Lee has abandoned mass produced ready-to-wear techniques and has
instead adopted the European style of small-scale luxury production to better express the
romantic and feminine character of her line.
Alongside these established designers there will be a host of emerging designers from Korea
showcasing their collections at VFW SS18. This seasons event will be the biggest
representation from Korea to date with eight designers presenting a range of styles and trends
from their home country.
