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Focus on Fashion Last Updated: Feb 13, 2017 - 1:45:37 AM


NYGÅRD SLIMS store opens in The Bahamas
By The Bahamas Weekly News Team
Oct 23, 2015 - 10:45:20 AM

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Models covering three generations wear NYGÅRD SLIMS at the Mall at Marathon fashion show in Nassau, Bahamas. (Left to right Christine Carey, Ruth Brunotte, and Jolie Hernqvist)

Peter Nygard Supports Victims of Hurricane Joaquin


Fashion designer Peter Nygard opened his new  NYGARD SLIMs store on October 17th at the Mall at Marathon in Nassau and announced that $1.00 from every pair of SLIMs sold during the months of October and November will be donated directly to the Family Island Hurricane Relief Efforts.

"Together WE can make a difference," said Nygard at two separate fashion shows with a standing room only crowd. Nygard has been a long time philanthropist to Bahamians in need, sponsoring numerous athletes and donating hundreds of thousands of dollars to other worthy Bahamian causes.

Taking part in the show was Nygard's daughter Bianca, as well as his first grandchild, Saylor Rayn Murray, who is Bianca's daughter. The fashion shows debuted an inter-generational segment where mothers, daughters and granddaughters walked the runway together.

Nygard Supports Breast Cancer Awareness

Also featured in the show were 10 breast cancer survivor models, a custom used to celebrate the amazing women who have fought this horrible disease.

NYGÅRD International states that Breast Cancer awareness and research is of the utmost importance and is their corporate charity of choice. Over a decade ago, NYGÅRD responded to a customer survey and decided to take the recommendation to make a meaningful contribution toward finding a cure for Breast Cancer and the company’s commitment to the cause has been strong ever since. The company donates $1.6 million a year to this worthy cause. As Peter Nygård says, "Our company philosophy is to keep the awareness for Breast Cancer 'top of mind' not just during Breast Cancer Awareness Month, but all year round."
 
"Every year, NYGÅRD celebrates Breast Cancer survivors in our fashion shows," said Bianca Nygard. "For NYGÅRD's Fall 2015 Fashion Show and Event on October 17th, we invited 10 vibrant survivor models to participate and help raise awareness. The outfits worn by the models were gifted to them following the show as a fun and exciting way to celebrate the amazing women who are survivors of this horrible disease." In addition, $1 from every in-store sale of regular priced NYGÅRD SLIMS sold between September 18th and October 31st is donated to Breast Cancer research in both Canada and through NYGÅRD's U.S affiliate department store Dillard's.

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Miss Universe Bahamas, Toria Nichole with Finnish-Canadian fashion designer, Peter Nygard.



NYGÅRD SLIMS Still Going Strong

Since its 2013 debut at the semi-annual NYGÅRD SLIMS Fashion Show, the carefully crafted Peter Nygard SLIMS collection has been exceedingly successful, not only with its target audience, but with fashionable women of all classes, ages and stages in life. This is because there is a SLIM designed for any and every type of woman. There has been a dramatic shift in target consumer to include younger, fashion-conscious women which can be attributed to the creation of this one cardinal item.

NYGÅRD SLIMS help women with many of the common issues they face in their search for some convenient go-to bottoms at an affordable price. From eliminating muffin tops entirely and smoothing the hip and thigh areas to butt shaping/lifting and flattening the tummy with 2.5 or 3.5 compression elastic waistbands. NYGÅRD SLIMS ultimately address the problem areas associated with pant purchasing while helping women find their own personal sexy. NYGÅRD SLIMS will enhance your curves by elongating the legs, adding 2-5 inches in length for a long slender look.

The style choices are endless and affordable, ranging from $49.99-$69.99/pair. In addition, the SLIMS line has expanded significantly to include tops, tunics, as well as vegan leather and faux suede vests and jackets.

NYGÅRD has seen tremendous numbers in sales, selling over 1 million SLIMS, with thousands being purchased in Canada, the US and overseas weekly. SLIMS are available from XS to 3X, in boot-cut, legging, ankle, straight or jegging and in a variety of popular colors and styles.

For more information and to check out the NYGÅRD SLIMS Collection, please visit www.NygardSLIMS.com.





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Mother and daughter... Bianca Nygard and her daughter Saylor Rayn Murray. Bianca and her father live in The Bahamas, and this was Saylor's first fashion show. She is seen here blowing her grandfather a kiss from the runway.



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