[xml][/xml]
The Bahamas Weekly Facebook The Bahamas Weekly Twitter
News : International : Caribbean News Last Updated: May 7, 2015 - 7:57:38 AM


Caribbean Advertising Federation ADDY Awards
By CaribPR Wire
Jan 15, 2013 - 11:09:49 AM

Email this article
 Mobile friendly page

Addy.jpg
BRIDGETOWN, Barbados - The Caribbean Advertising Federation, (CAF), is the only non-American territory chapter of the American Advertising Federation, (AAF). CAF was established in 1997 by Terri Brown in St. Thomas to promote the well-being of advertising through a grassroots network of advertisers, agencies, media companies and educational facilities to help build the Caribbean economy. CAF also strives to assist member companies to grow their businesses within their national borders and to be recognized for superior work outside the region.


CAF accomplishes this through the annual advertising creative competition, the AAF ADDY Awards. The ADDYs recognize the best advertising across the US and the Caribbean to stimulate new creative and appreciation for the industry. The ADDY competition supports the entire profession, focusing attention on the high of level talent available in the region in all levels of advertising categories. This includes film producers, musicians, graphic designers, photographers, creative directors, social media experts and public relation specialists.

"The advertising industry is a major source of employment in the Caribbean," says Renae Quinton, president of CAF. "The more awards the Caribbean Federation (CAF) wins the more we are able to showcase regional talent and forge new partnerships with the world's largest advertisers."

It is estimated that over $400 billion (KantarMedia) was spent worldwide on advertising in 2011; fifty per cent of the top 10 corporate advertising budgets have significant presence in the Caribbean. Advertising is a creative industry that has a strong presence in the Caribbean region.

In 2012, CAF submitted the third greatest volume of entries out of 21 advertising federations in Florida and had an impressive number of winners. "Talent in the Caribbean is second to none. Several CAF ADDY winners have achieved national recognition, gaining them new huge exposure and clients," explained Terri Brown, CAF ADDY chairperson.

The ADDY award program has three progressive tiers. The first tier is just about to come to a close on January 20th, 2013. This is where all creatives across the Caribbean are invited to submit their best advertising work to the CAF chapter. This competition is open to all types of creatives, from a single freelance designer to a 100 person advertising agency, to a marketing manager in a corporate department or industry supplier. All are welcome to enter
(www.addycompetition.com or facebook.com/CAFADDY) once they are members of the Caribbean Advertising Federation. Winners at the local level progress to tier two to compete with winners from Florida. District winners are then sent to compete in the final phase of the competition at the National ADDY level. CAF has had numerous District ADDY winners and two National ADDY winners in past years.

Selection of the most creative entries in each category is done by a panel of experienced international judges in St. Thomas USVI. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. Highly coved "best of category" awards are given for print, radio, TV and Internet.

The CAF has grown each year since its inception in 1997. In 2013, it is the goal of the CAF to be the largest award winning chapter across the North America, further demonstrating the strength of creative talent in the Caribbean.


Bookmark and Share




© Copyright 2013 by thebahamasweekly.com

Top of Page

Receive our Top Stories



Preview | Powered by CommandBlast

Caribbean News
Latest Headlines
World Bank and Caribbean Export Launch Link-Caribbean
CDEMA leads coordination of regional preparedness in anticipation of possible impact from pending tropical weather system
Historic First Caribbean Challenge Initiative Council Meeting
Bahamian Donald Demeritte Elected to Head Regional Management Consultants Association
Bahamian Student Wins CTO Youth Congress In Barbados
Caribbean Exporter of the Year Awards 2016 set for September 27
The Colour of Shadows: Images of Caribbean Slavery
Five More Network Operators Sign Code of Practice on Safeguarding the Open Internet
Bahamas Tourism Minister Elected CTO Chairman
CDEMA and IDEA International Awarded Silver Medal for Collaborative Project in Management for Development Results
St. Lucia Prime Minister Proposes CARICOM Summit
Technology Tools to Be Explored at Tourism Conference
Invest Turks and Caicos Hosts Enhancing National Competitiveness Conference
"Caribbean Must Think Beyond Status Quo At Turks & Caicos Conference"
The Caribbean and American Presidential Power: A Donald Trump Ascendancy
Sandals Resorts unveils 1st overwater wedding chapel in The Caribbean
Caribbean Entrepreneurs to Benefit from World Bank Group’s First Online Course on Crowdfunding
Caribbean Tourisn Business must adapt to succeed
Commonwealth forum advances innovation and integrity in public service
World Bank and Caribbean Export Partner to Strengthen Early-Stage Investment in the Caribbean
Belize becomes First Country in the Caribbean to Overturn Their Sodomy Laws
UWI Ready to Support Belize Following Hurricane Earl
New Ambassador to CARICOM and the OECS appointed
Travel Industry Icon to Address Caribbean Hospitality Exchange Forum
Ralph Higgs Resigns as Turks And Caicos’ Director of Tourism
Code of Practice on Safeguarding the Open Internet signed at CANTO 2016
From Fish Waste to Fish Wealth: Caribbean takes first step to maximize value of fisheries and aquaculture sector
PAHO and U.K. Overseas Territories in the Caribbean map future technical cooperation
20th African American Hotel Owners & Investment Summit Kicks-off in Miami
CPA Canada helps strengthen public sector financial management
Secretary-General: We will turbo charge Commonwealth trade advantage
Bazard Promotes Regional Cooperation Against De-Risking at Antigua Conference
New Caribbean fisheries initiative discussed for co-management and socio-economic survey
Cultivating Success in The Bahamas - A Labour of Love
Commonwealth Secretary-General heads to Caribbean for CARICOM summit
CROSQ Needs Commitment From Region To Help Develop World Class Quality
UWI Vice-Chancellor Outlines Plan to Recreate the Activist University
ECADE Mourns Orlando: 
urges activists to continue regional work
Prioritising the Caribbean Creative Industry Through the CCIMU
Pew Applauds New Caribbean Shark Sanctuaries