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News : Grand Bahama Last Updated: Jan 29, 2018 - 1:21:30 PM

Bahamian Brewery & Beverage Company crowns winners of its Anniversary Scratch & Win Promotion
By Sarah Kirkby- Barefoot Marketing
Jan 29, 2018 - 7:09:56 AM

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Matthew Fox was the overall winner of the October Scratch & Win promotion. After entering his name in the Grand Prize Drawing he was awarded his prize on October 12 at the Bahamian Brewery and Beverage Company's (BBB) Nassau Street Headquarters. (Photo courtesy of BBB)

Freeport, Bahamas – The Bahamian Brewery and Beverage Company (BBB) is best known for its mantra of being “Truly Bahamian” and over the course of a decade has worked to live up to it by providing Bahamians and visitors alike with the best beers in The Bahamas. Not only has the brewery built multiple successful local brands, but through International partnerships, is the exclusive distributor of the world-renowned Anheuser-Busch brands which include Budweiser and Bud Light, as well as Caribbean Beer Brand Presidente’.

In 2017, CEO Jimmy Sands and the BBB team celebrated the company’s ten-year anniversary with a promotion that gave lucky fans and customers the opportunity to scratch and win their way to thousands of dollars in cash and prizes over a 3-month period. The promotion, offered two chances to win for each scratch card earned., Llucky winners received instant prizes such as their favorite Brewery products, Signature Sands Red Cup, Anniversary T-shirts, instant cash as well as entering them to win the larger grand prize drawings.

Lucky Sands Customer Tony Sands was awarded his deluxe cash prize after being entered in the Bahamian Brewery and Beverage Company's anniversary Scratch and Win Promotion. He is pictured (center) along with company reps Clayton Russell Jr. and Phillippa Ferguson. (Photo courtesy of BBB)

“After ten years of receiving the full support of our customers, we really wanted to do something that not only celebrated the brand but gave our fans a chance to win as well” said BBB Executive Marketing Manager Wellington Seymour. Over the course of the three-month promotion, which began in October, more than ten thousand scratch tickets were awarded to people who purchased Sands Beer with four thousand customers becoming instant winners.

In October, BBB awarded its first major prize to Sands Customer, Matthew Fox, who won the first drawing and $500 cash.

At the end of the promotion, BBB upped the ante with even bigger and better prizes, which included a larger cash prize and more BBB Merchandise. In December the company crowned its overall Scratch and Win Promotion Winner, Tony Sands who took home a Deluxe Cash Prize of $1000.

With fans spanning the globe, The Bahamian Brewery and Beverage Company has, and continues to personify what it means to be a “Truly Bahamian” entity and is proof of what can happen with Bahamians at the helm.

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