CEO of Bahamaren Latrae Rahming and Jia Jianqiang CEO of 6renyou Company
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Beijing, China - The CEO of Bahamaren welcomed the partnership with
6Renyou Company to promote Chinese group travel to The Bahamas, Cuba,
and Jamaica. Bahamaren along 6Renyou Company is launching an exciting
platform that is aimed at selling the Bahamian experience. This
partnership focuses strongly on online booking channels which have
become so central to Chinese outbound tourism.
The newly establish partnership builds on an already successful and
established platform and takes it a step further by focusing on quality,
highlighting the very best products and experiences that The Bahamas
tourism has to offer. The core element of partnership strategy is to
target family and friends, those who will spend more and do more on
their trips to The Bahamas.
Bahamaren will unveil plans to build an elite network of travel
agents in China that specialize in selling group packages to
high-yielding clients from the increasingly lucrative outbound Chinese
tourism market. The focus of this new partnership will be in joint
advertising and developing new products and itineraries that better meet
the needs of new Chinese travelers, in partnership with Bahamian
accommodation providers and tour operators. During the meeting,
Bahamaren CEO Latrae Rahming had agreed to enter a strategic partnership
of joint marketing and facilitation activities aimed at tapping into
the lucrative, high-yield Chinese market of group travel. 6Renyou
Company was designed for traveling families, friends, and lovers,
offering a private boutique small group tour of countries. Bahamaren
will continue to build stronger collaboration between the Bahamas and
China's tourism industry to ensure growth in visitation; increasing the
tourism benefits of major and business events, and identifying
and realizing key tourism investments.