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News : Local Last Updated: Sep 5, 2018 - 5:45:50 PM


New CIBC FirstCaribbean Branch to Serve Baha Mar Employees
By Serena Williams
Sep 5, 2018 - 12:47:34 PM

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CIBC FirstCaribbean is bringing its services straight to over 5,000 Baha Mar employees with the launch of their new branch on Monday. L to R: Lisa Knowles, Assistant Customer Service Manager, CIBC FirstCaribbean Baha Mar Branch; Sherwin Hilton, Business Support Manager, CIBC FirstCaribbean; Gezel Farrington, Director of Banking Retail Channels, CIBC FirstCaribbean; Allison Adderley, Assistant Director of Compensation and Benefits, Baha Mar; Mayko Alce, Sales Specialist, CIBC FirstCaribbean Baha Mar Branch; and Katrice Darville, Sr. Relationship Manager, Sales and Platinum Banking, CIBC FirstCaribbean. Photo credit: Delano Culmer

Nassau, Bahamas - CIBC FirstCaribbean expanded their service footprint with the soft opening of their new Baha Mar branch on Monday, the first of its kind in The Bahamas. The new branch will exclusively serve over 5,000 Baha Mar employees, bringing modern, convenient banking to their doorstep.

The new branch, which is not accessible by the general public, was designed taking into consideration the current and future needs of Baha Mar employees. It comprises a Sales and Self Service Center as well as two full-service ABMs. With its world-class look and design, it will offer services such as Platinum & Retail loans, account opening, issuance of drafts, electronic banking services to facilitate wire transfers, and online banking.

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Baha Mar employees can now enjoy on-site banking with CIBC FirstCaribbean’s newest branch on hotel property to provide easy, convenient service. Photo credit: Delano Culmer First in Line - Baha Mar’s Assistant Director of Compensation and Benefits, Allison Adderley, had the honor of being the first client served at CIBC FirstCaribbean’s new hotel branch. “It was very exciting. This partnership [with CIBC FirstCaribbean] has been a very positive experience and I can’t wait to share that with our associates.” L to R: Gezel Farrington, Director of Banking Retail Channels, CIBC FirstCaribbean; Allison Adderley, Assistant Director of Compensation and Benefits, Baha Mar; and Sherwin Hilton, Business Support Manager, CIBC FirstCaribbean. Photo credit: Delano Culmer

CIBC FirstCaribbean Managing Director (Bahamas & TCI) Marie Rodland-Allen said, “As a digitally enabled bank, we continue to simplify and increase the ease of banking access for our clients. We want to see an end to the long lines of people waiting in our banking halls to do simple transactions that can be performed at the ABM, through mobile banking, or one of our other digital channels. We have therefore placed two full service ABMs at this location to accommodate deposits and cash withdrawals, reducing the need for extended face-to-face banking services that take time to transact.”

Rodland-Allen noted that the branch model and design takes modern convenience banking to the next level. “Bah Mar offers employees the convenience of banking on their own terms without having to leave their workplace. It also embodies the philosophy with which we approach our service to our clients - modern, digital banking that promotes self-service; convenient banking through our variety of digital channels that complement our existing, traditional branches.”

CIBC FirstCaribbean Director of Banking Retail Channels, Gezel Farrington, said, “We’re excited for this opportunity to place our products directly in the hands of this new clientele, and happy to be leading the way in banking that fits the modern mold of the 21st century. The welcome we’ve received from hotel employees is amazing. We got numerous inquiries about our services even before the official opening, and today at 9 am sharp, our first client was ready to be served.”

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Kirsty Cowper, Baha Mar Vice President of Human Resources and Organizational Development, said they reached out “to every bank, explained our goals, and found that CIBC FirstCaribbean perfectly aligned with our ideas. They understood where we were going and appreciated the value for them and for us here at Baha Mar.

“We are passionate about supporting our associates [employees] personally and professionally, and the benefit of a full service branch dedicated to our teams will certainly make handling finances more convenient. So today’s a great day. We’re so excited that our visions have come together, and look forward to a successful future.”

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