International Casino, Resort Executive Brings 20-Plus Years’ Experience
To $3.5 Billion Destination Gaming Resort in The Bahamas
NASSAU, The Bahamas - Baha
Mar announced on August 25th that Alex Pariente
has been named Executive Vice President, International Marketing for
the Baha Mar Casino & Resort, the centerpiece of the $3.5 billion
integrated gaming resort. The Baha Mar Casino & Hotel, which will
feature the largest casino in The Caribbean with 100,000
square feet of gaming space and a 1,000-room hotel, is designed to
compete with the best casinos in the world.
Pariente
will focus on developing the Baha Mar Casino & Hotel’s
international gaming clientele, as well as building strategic marketing
alliances and brand loyalty.
Pariente will draw on his extensive experiences in opening and managing
luxury casinos and resorts in the U.S., Latin America and Europe. Most
recently, Pariente served as Executive Vice President, International and
Domestic Marketing for Wynn Resorts, where
he was a senior member of the opening teams for both the Wynn Resort
and Encore Las Vegas, the highly successful gaming resorts on the Las
Vegas Strip.
Before
joining Wynn Resorts in 2004, Pariente served as Senior Vice President
of International Marketing for Caesars Entertainment, where he was
responsible for strategy
and marketing in building business plans for both the U.S. and
international gaming markets in table games and slot play. Before
joining Caesars Entertainment as Senior Vice President of International
Marketing at Caesars Palace in Las Vegas in 2001, Pariente
oversaw marketing strategy and worked to open the Conrad Resort &
Casino in Punta del Este, Uruguay for Caesars International. A native of
Argentina and a U.S. citizen, Pariente is fluent in English, Spanish,
Portuguese and Italian.
“Alex
brings a wealth of experience in marketing and operating international
luxury casinos and resorts to Baha Mar,” said Joe Brunini, President of
Global Marketing
and Customer Development for the Baha Mar Casino & Hotel. “It is
people like Alex that underscore Baha Mar’s commitment to becoming an
iconic gaming destination.”
Pariente
believes that training, empowering and promoting employees will give
Baha Mar a singular edge. “Our team members will make all the difference
in distinguishing
the Baha Mar Casino & Hotel as a global gaming destination,”
Pariente said. “We’re targeting an exclusive clientele that has a wide
array of travel options and limited leisure time. Our goal is to create
unique guest experiences by building a culture of excellence
and accountability among our team members and partners. I’m privileged
to be part of this amazing opportunity to build an iconic Caribbean
resort that will be known worldwide for its ambience and first-class
service.”
Baha
Mar will offer upscale hotels, a state-of-the-art casino, luxury
shopping, fine dining, nightlife, outdoor adventures, art galleries,
golf, tennis and wellness
experiences to compete with the best the world has to offer. Its
high-profile partners include a host of outstanding names such as golf
legend Jack Nicklaus; ESPA Spa at Baha Mar; and Kravitz Design, the firm
led by
Grammy Award-winning performing artist, actor and designer Lenny Kravitz.