Pictured from left to right, Steven Johnson, Senior Manager, Bahamas Tourist Office, Canada; Maxine Liu, AviaReps; Paul Strachan, Senior Director, Bahamas Tourist Office, Canada; Cynthia Zou, County Director; and Elza Zhang, AviaReps.
On May 15th-17th, 2019, the Bahamas Ministry of Tourism and Aviation participated in ITB China 2019 in Shanghai as the Official “Island Travel Partner”. The Bahamas, which participated in China's B2B tourism industry exhibition for the first time this year, used its unique booth, enthusiastic speeches and fun interactive activities to show its audience the unique charm of the Caribbean country.
Paul Strachan, Senior Director Canada of Bahamas Ministry of Tourism and Aviation, delivered a keynote speech at the ITB Speech Center on “The Islands Of The Bahamas, The Perfect Island Travel Destination” and received a great feedback. In the speech, Paul showed the comprehensiveness and uniqueness of the tourism resources of The Bahamas. The Bahamas is a world-class island destination, just 50 miles from Florida on the southeastern tip of the US and covering more than 100,000 square miles. The entire region includes 700 breathtaking islands and over 2,000 rocks and coral reefs, with the clearest water on the planet and visibility of over 200 feet. Visitors can clearly see the world's third largest barrier reef, the Andros reef. "
At the show, the Bahamas' booth was created a represent a cozy Bahamian atmosphere with romantic island maps, soft lawns, tropical green plants and fresh flowers. Under the layout, the Bahamas Ministry of Tourism and Aviation highlighted its luxury resort offerings, destination weddings, and MICE market options; along with the natural beauty of the destination including its famous swimming pigs, pink sand beaches, and crystal clear waters.
The Bahamas unique layout and unparalleled tourism resources attracted wide attention from trade participants and media at the event. During the three day event, Paul Strachan conducted several video media interviews from The Bahamas booth. In one interview, he said: "We have been involved in ITB Berlin for many years, however, this is our first time participating in ITB China, and we are very happy with the level of the meetings and interactions we have had with the Chinese trade and with Chinese tourism industry professionals. In the past few years, we have achieved steady growth in the Chinese market, and feel confident that our meetings and negotiations conducted at this event would increase our numbers”
At the event the plush swimming pig, which was based on the swimming pigs of the Exuma, was deeply loved by the audience. They lined up to learn more about the swimming pigs and participated in interactive activities for a chance to take one of the world-famous cute stuffed pigs back home. The Pig Island is an island in the Exuma Island group of The Bahamas. This island has become a world-famous instagrammable place because of its owner, a group of cute swimming pigs. The natural environment here is good, not threatened by tropical storms, plenty of natural drinkable spring water. The sea temperature averages at 24 centigrade degrees. After discovering the lovely indigenous life on the island, the Pig Island was also protected by the Bahamian state, and no human habitation was allowed on the island, allowing the pig boss to grow freely here. Now, this group can be called the happiest pigs in the world. Every day, they will welcome a boat of love from all over the world, bring them rich food and food, and swim with them in the sea.
The 3-day ITB show brought a lot of attention, rich cooperation opportunities and consistent praise to The Bahamas. After the busy exhibition, the representatives of the Bahamas gathered together to take a group photo.