One of the many images that will be used in the Ministry of Tourism's Grand Bahama campaign (MOT Photo)
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Introduces the many ways that “Life is Grand” on Grand
Bahama Island
Freeport, GBI - The Bahamas
Ministry of Tourism is pleased to announce the launch of the new “Life is
Grand” advertising campaign. The campaign highlights the ecological riches,
natural wonders, exhilarating adventures and vibrant culture that make life
grand on Grand Bahama Island.
“The Northern Bahamas, which includes Grand Bahama Island, was not
impacted by Hurricane Joaquin. While the entire Bahamas is united and focused
on relief and recovery efforts in the Central and Southern Bahamas, the Ministry
of Tourism must work even harder to ensure that the world knows that The
Bahamas is open for business. Visitors
to Grand Bahama Island are inspired and enchanted every single day, and I am
proud and honored to present a campaign that showcases the best of this island
and gives a taste of our diverse offerings as we seek to give each of our
unique islands a strong brand identity,” said Hon. Obie H. Wilchcombe, MP,
Minister of Tourism. “This campaign illustrates our creative approach to
advertising the multiplicity of our destination and creating a brand identity for Grand Bahama
Island.”
The campaign was
also developed to increase stopover arrivals, cruise and day trips by ferry and
progressively reposition Grand Bahama Island as the easy escape for South Floridians. The campaign will feature multimedia assets
that include TV, radio, outdoor, digital, and mobile along with consumer
activations in South Florida and social media. Capturing the authentic spirit
of Grand Bahama Island, the TV spot is enlivened with a performance by famous
Bahamian singer Julien Believe that was recorded specially for the “Life is
Grand” campaign. The campaign will be multilingual and will be
translated into Spanish and rolled out on top US Hispanic TV and radio stations
in Miami and Fort Lauderdale.
The TV spot and booking options from
South Florida are available on www.livegrandtoday.com.
