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News : Ministry of Tourism Updates Last Updated: Feb 13, 2017 - 1:45:37 AM


Bahamas Tourism Officials attend World Travel Market
By Syann Thompson
Nov 2, 2015 - 2:25:30 PM

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Director of Europe Anthony Stuart, Director General Joy Jibrilu, His Excellency Eldred Bethel Bahamas High Commissioner and Deputy Director General, Tommy Thompson.

London, England – Ministry of Tourism officials hit the ground running Monday, November 2ndpromoting The Islands of The Bahamas at World Travel Market, the leading global event for the travel industry.

The Bahamas Ministry of Tourism along with industry partners including The Nassau Paradise Island Promotion Board, Atlantis, Comfort Suites, One and Only Ocean, Grand Lucayan and others will be meeting with key industry stakeholders from around the world.

Director General, Mrs. Jibrilu is looking forward to building on strong industry connections and forging new links in the industry during the 3-day event. World Travel Market generates more than 4 billion dollars worth of contracts each year.

“World Travel Market gives us the platform to showcase who we are and the magnificent product we have to offer. 2015 has been great for tourism in The Bahamas across the board.Atlantis in particular has experienced excellent bookings, we’re told that this has been one of their best years. Comfort Suites has been running at high occupancy as well. What an event like this does for us is build on the relationships we have already with our partners and create new ones. This also plays a role in preparing the way for the new season of business,” stated Jibrilu.

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Director General Joy Jibrilu being interviewed by Caribbean Tourism Organization.

Tourism has strengthened its presence in the European market, Director for Europe, Anthony Stuart is on the ground in London and meets weekly with tour operators, airline, hotel and travel partners to increase the number of stopover visitors to The Islands of The Bahamas.

“This year,we attended major travel shows in France, Italy, Germany and the United Kingdom. We continue to host travel agent training and seminars to update our travel agent partners on the new & exciting developments in The Islands of The Bahamas. We also participated in a number of consumer shows such as bridal & dive shows to speak directly to consumers who are our potential visitors. The results of our efforts show an 11% increase in stopover arrivals from the UK and increased arrivals from other European countries in 2015 as well,”said Stuart.

Some of the major goals in creating new linkages at World Travel Market is to develop new airlift opportunities from Europe to The Bahamas, target niche’ market areas and enhance on island experience for visitors to The Islands of The Bahamas.

 
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Peter Grace Regional Sales Marketing Director – UK & Europe, Atlantis and Karen Cruitt Vice President of Leisure and Sales, Atlantis.


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Industry partners, Nassau Paradise Island Promotion board representatives, CEO Fred J. Lounsberry, Nadine Rankin, Jean Christophe and Director of Travel Industry Marketing and Sales, Rick Chominski.


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