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News : Ministry of Tourism Updates Last Updated: Mar 2, 2018 - 2:12:16 PM


Interest in The Bahamas peaks following live with Kelly and Ryan
By Kendea Smith
Mar 1, 2018 - 12:31:12 PM

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NASSAU, Bahamas - While Live With Kelly and Ryan In The Bahamas may have aired weeks ago, it left a lasting impression with potential visitors and an astronomical advertising value of millions of dollars.

Earlier this month, four shows aired across the US reaching 16 million views – the equivalent of $15 million in advertising dollars.

Additional broadcast mentions from Good Morning America and E! News reached nearly 11.85 million, bringing the total reach 27.54 million.

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Social media posts from the show and hosts’ official channel mentioning The Bahamas using the geo tag caption tagging @VisitTheBahamas or hashtags #ItsBetterInTheBahamas and #NoFilter generated more than 136.30 million impressions.

Organic press coverage following the live remote reached more than 653.22 million unique visitors per month.

Culminated, the staggering exposure for The Bahamas reached a total of over 817 million impressions.

If that wasn’t enough, booking inquiries tripled on just the first day of broadcasts.

All of this came after Kelly and Ryan demonstrated why it is better in The Islands of The Bahamas while experiencing:

  •     A tasting tour of Nassau for Ryan that included Arawak Fish Fry, McKenzie’s, and Sun & Ice
  •     A catamaran castaway day for Kelly that started with Sandy Cay aka Gilligan’s Island and ended with a beach bonfire at Sandy Toes on Rose Island
  •     Dolphin yoga and marine conservation for Kelly at Atlantis
  •     Ryan’s Powerboat Adventure to The Exumas to feed sharks and rays

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Over four days, the show included special guests like Whitney Cummings, Arie Luyendyk Jr., Heather Graham, Nene Leakes and Taylor Kitsch and others, who all boasted about the beauty of The Bahamas.

Executive Producer Michael Gellman said he expected the impact to be tremendous.

“It’s us experiencing the destination. It’s not just like an ad. You are seeing us experience it and seeing what The Bahamas has to offer is really special and people respond to it. There has been great feedback and we have people who follow us on all our remotes and now they go on vacation with us. But I think the bigger impact is after we leave,” he said.    

 

The show also brought exposure for local artists like Baha Men, The Roots Junkanoo Band, Da Rhythm and Ira Storr and The Spank Band.

Director General of Tourism Joy Jibrilu said the exposure for The Islands of The Bahamas is priceless.

“To have Kelly and Ryan showcase our natural beauty and authentic culture with their millions of viewers during an unusually cold winter in the U.S. is priceless,” she said.

“We are confident that seeing their favourite TV hosts enjoying all that we have to offer and talking about our different islands will inspire viewers to take a trip to The Bahamas to experience it for themselves.”





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