'Captain Jack Sparrow' was a hit with attendees of Rum Bahamas Festival.
Nassau, New Providence - Over 4,000 people came to this year’s Rum Bahamas Festival held at
Fort Charlotte February 27- March 1 – an upward trend officials are hoping will
continue for years to come.
Catherine Chisnall Mitchell, director of PR and Marketing of Rum
Bahamas said this year’s event had almost 80 vendors, half of which were local
“The rise in both local and international attendance has been
encouraging and inspiring and we look forward to continued growth,” she said.
“The increase in numbers we credit to the
uplifting support from the Ministry of Tourism, our diverse and creative
vendors and our extraordinary and innovative community partners, all of whom
have contributed invaluably to the strengthening of Rum Bahamas' brand and
Rum Bahamas also held a vendor training
programme that Ms. Chisnall Mitchell believes was very beneficial to small
“This four-week experience aimed
toempower entrepreneurs and small businesses to thrive in a festival
culture. The success of this program can be measured in the increased
confidence and care shown by the vendors involved. We are eager to continue
this initiative to grow local partnerships in the future.”
Rum Bahamas, which was a production by Events
by Alexandra, provided delicious Bahamian eats, rum samples, local and
international bartender and culinary demonstrations and a never-before-glimpse
inside Fort Charlotte that was never opened to the public.
“We love to see these kinds of events continue
to multiply in The Bahamas and create a festival culture that can be something
that stands on a worldwide stage,” Ms. Chisnall Mitchell said.
“We believe in our Bahamas. We believe in our
warm hospitality and we believe that we can always shine. We’ve already had a
presence at Exuma’s Fishing Fest and we like to continue that presence
throughout the Family Islands.”
While many Bahamians enjoyed the event, Rum
Bahamas also attracted a number of tourists.
Ian Burrell, a rum expert who has been to rum
festivals in Miami, Berlin, Paris, Spain, Italy and Hong Kong, said Rum Bahamas
was unlike any other he’s visited.
“It’s a real festival with rums from all over
the world. People are cooking with rum, there is Bahamian music and handicraft
so for me this is a real rum festival,” he said.
“This is probably the only one that is
outdoors and in the Caribbean. Rum is the Caribbean and it is the epicenter of
the rum world. This is the second year of the event and so it is going to take
a little bit of time to get established. The only thing I would look to do is
try to take this internationally by attracting the big rum companies, which
will attract tourists specifically coming to the island just for the rum
festival and make it a rum destination.”
Hoot of Arizona said he and his wife heard about the festival through
Bahamas.com and decided they had to visit.
enjoyed ourselves. We have tasted a lot of rums and this is something we
definitely want to come back to. We have a company called rum therapy and this
event has been exactly that,” he said.