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BOB boosts fight against cancer by sponsoring Luncheon on the Lawn and Ride For Hope
By Diane Phillips & Associates
Feb 16, 2012 - 4:58:51 PM

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BOB Sponsors Luncheon on the Lawn to benefit Cancer Caring Centre – BOB signs on as the lead sponsor of the Cancer Caring Centre’s Luncheon on the Lawn fund-raising event to be held Saturday, February 25 at Balmoral. The fundraiser is a gourmet lunch followed by a fashion show. Pictured L-R Betty Sands, Committee Co-chair; Jennifer Saunders, Judy Higgs, Carleton Robertson, Committee Co-chair; Brenda Mills, Laura Williams, BOB Corporate Secretary and Sponsorship Review Committee member and Susan Roberts, Cancer Society. (Photo by Roland Rose for DP&A)

Nassau, Bahamas - Award-winning BOB (Bank of The Bahamas) today said it would ratchet up its role in the ongoing fight against cancer with two major initiatives, including one scheduled for later this month.

"We are very pleased to announce that BOB will be the lead sponsor for Luncheon on the Lawn, a fund-raising event Saturday, February 25 at Balmoral with all proceeds benefitting the Cancer Caring Centre," said Michael Basden, Marketing Manager who also serves on the bank's active sponsorship review committee. The fund-raiser is a gourmet lunch with a heaping helping of glamour at 12:30 pm on the 25th at the famed Balmoral grounds, once the stately mansion of a prominent family who made their home in The Bahamas, now the clubhouse and heartbeat of a lively upscale residential community on vast, lush acreage. The lunch is followed by a fashion show with Nassau's major fashion houses participating -- Cole's of Nassau, La Rose, Rubin's, Sarah's Secrets, Splashdance, and The Plait Lady.

"The setting alone is fantastic," said Basden, "but more importantly, the cause is so important. Cancer is a disease that touches all of us and at BOB we want to do everything we can to assist in education about its causes, prevention and the care of those afflicted. The Cancer Caring Centre is especially critical for cancer patients from the Family Islands, many of whom would not be able to sustain treatment in Nassau were it not for the Centre providing a home away from home, a place of comfort where they can stay while undergoing chemotherapy. We have been told that all 10 beds at the centre are always full and there is a waiting list. That waiting list could include people for whom immediate treatment could mean the difference between life and death; it could make a difference in the quality of life."

In its second initiative -- one of several BOB supports throughout the year -- bank officials said they are signing on as a top level sponsor for the 7th Annual Ride for Hope set for April 14 in Eleuthera.      

"We will also be a Yellow Jersey sponsor in the Ride for Hope which has lent tremendous support to the Cancer Caring Centre and to local cancer research and education efforts," said Basden. Since 2006, Ride for Hope organisers says they have engaged 1,600 riders who have collectively cycled 40,000 miles to raise $1.7 million, funds used to purchase diagnostic equipment, support education efforts and assist the Cancer Caring Centre. With the exception of the presenting sponsor, Yellow Jersey sponsorship is the highest level and this is the second year BOB will field a team of riders and lend such support. Although the biking course is a total of 100 miles across the island's rich and varied land and seaside, participants can pedal at their own pace, doing anything between 10 and all 100 miles of the course.

Both efforts support the 3-storey Cancer Caring Centre adjacent to the Cancer Society's headquarter off Collins Avenue. Each of the facility's 10 rooms has a patio and garden view to provide comfort for patients and family, even pet visits, are more relaxed than standard hospital visits. Second floor rooms are reserved for Family Island patients staying in Nassau for short-term treatment. Residents participate in simple activities -- gardening or preparing meals, exercising -- to stay active and maintain self-esteem. A doctor is always on call and the Centre is manned by paid staff and volunteers who enrich patients' lives by visiting them one on one, lead daily exercise classes, give talks on nutrition, provide transportation, arrange home visits and as the Centre says, "assist in a thousand and one ways that add up to a million smiles."

Tickets for the nearly sold-out lunch are $150 and may be purchased by calling Mrs. Betty Sands at 393-1797 or Mrs. Carleton Robertson at 328-2625.

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