Freeport, Grand Bahama - At a press conference held at the Bahamian Brewery & Beverage Company in early December 2009, owner and CEO James "Jimmy" Sands publicly apologized to Bishop Cecil Kemp, who is the owner and builder of the Lighthouse in High Rock, Grand Bahama."When I produced the High Rock (beer) it wasn't in my wildest dreams that I would cause a ruckus in the community, and I regrettably see that I've caused a stir and I truly apologize to Mr. Kemp for putting the lighthouse on the label," stated Sands to the media.

At the time the Brewery chose not to defend the lighthouse logo and instead change it, to avoid any problems in the community that they had chosen to work in. “There are different elements in the community and we really do not wish to cause offense,” said Sands.

Bahamian Brewery and Beverage Company has now replaced the labels and packaging on its High Rock beer, and bottled the first batch of newly labeled beer this week. The new packaged products will hit the market in April, once the previous labeled beer supply is depleted. (Photo: Erik J. Russell)

In keeping with their commitment the Brewery has now introduced a new label and package on its High Rock beer, and bottled the first batch of newly labeled beer this week. The new packaged products will hit the market in April, once the existing stock is depleted. “High Rock has surpassed our expectations,” said Mr. Lynden Johnson, Bahamian Brewery and Beverage Company Sales and Marketing Manager. “It has been received very positively by the Bahamian people who can’t seem to get enough!”

High Rock beer was launched as the company’s fourth beer product in November 2009. The newest addition was touted as a higher end lager, delivering a crisp and refreshing taste with a bolder constitution. “Lager beer is the most common beer made in the world.” said Johnson. “Using the method of slow acting yeast to ferment during storage gives High Rock its unique richer taste.”

The new High Rock label colours have remained the same but the lighthouse feature has now been replaced by a buoy at sea, a mariner’s navigational beacon used by boaters, ships, etc. “We finished bottling the newly labeled High Rock a few days ago,” said Lynden Johnson, Sales and Marketing Manager for the Bahamian Brewery and Beverage Co. “and we expect the old labels may become a bit of a collectors item for our loyal customers.” (Photo: Erik J. Russell)

The new High Rock label colours have remained the same but the lighthouse feature has now been replaced by a sea buoy, a mariner’s navigational beacon used by boaters, ships, etc. In keeping with the nautical theme, Sands has managed to highlight his families’ love of the sea and their passion for island life.

Since opening in late 2007, the Bahamian Brewery and Beverage has had continued success with all its products: Sands, Sands Light, Strong Back and their malt-beverage, Triple B. “We finished bottling the newly labeled High Rock a few days ago,” said Johnson, “and we expect the old labels may become a bit of a collectors item for our loyal customers.”