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Susan G. Komen for the Cure®, Xernona Clayton and The Bahamas Breast Cancer Iniative announce Event to stamp out Breast Cancer in The Bahamas
By Tanya R. DeVaughn
Nov 7, 2008 - 1:40:11 PM

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DALLAS, TX – Susan G. Komen for the Cure®’s Circle of Promise has partnered with civil rights icon, television pioneer and national ambassador of Circle of Promise, Ms. Xernona Clayton and the Bahamas Breast Cancer Initiative to engage, educate and empower women in The Bahamas to end breast cancer.

Research indicates that 48 percent of the Bahamian women diagnosed with the disease are under the age of 50, with 44 percent already having reached Stage 3 of the disease at the time of diagnosis. Studies also show that an alarming 43 percent of the women who succumb to the deadly disease are under the age of 50 at the time of death. There is likely a high proportion of triple negative breast cancer in the islands – an aggressive form of breast cancer that has a high mortality rate. Early diagnosis is critical; one-fourth of Bahamian women are diagnosed with advanced stage 3 breast cancer and one-third are diagnosed with metastatic incurable disease.
In August 2008, Susan G. Komen for the Cure joined forces with the United States Embassy to support The Bahamas Breast Cancer Initiative, citing the need for education and public awareness about breast cancer. “Our research has shown that too many Bahamian women are dying needlessly because of lack of education,” said Hala Moddelmog, president and CEO of Komen for the Cure. “By raising awareness and dispelling the stigma associated with the disease, we hope to reach women and their families with messages of early detection that will save their lives.”
Komen’s Circle of Promise has also partnered with The Links, Inc. to mobilize women of color to end breast cancer. To show their support of the Bahama’s Breast Cancer Initiative, Dr. Gwendolyn Lee, national president of The Links, Inc. will be on hand for the activities in the Bahamas.
The weekend, focused on breast cancer awareness, begins on Thursday, Nov. 6, at 6:00 p.m. in Grand Ballroom D of the Atlantis Hotel
with An Evening with Xernona, a one-woman show featuring Ms. Xernona Clayton and friends including Richard Roundtree, actor and breast cancer survivor; U.S. Ambassador to the Bahamas Ned L. Siegel and his wife, Stephanie Siegel, a breast cancer activist; and other local and international celebrities.
“We treasure our relationship with this inspiring icon of dignity, achievement and service,” states Andrea Anderson, director, integrated marketing at Susan G. Komen for the Cure. “Ms. Clayton’s one-woman show will make you laugh and cry as she talks about her work and friendships with famous history-makers.”
Ms. Clayton, a civil rights advocate and award-winning journalist, is the founder, president and CEO of the Trumpet Awards Foundation, Inc. and creator and executive producer of the Trumpet Awards, a prestigious event highlighting African American accomplishments. In 1965, she accepted a position with the Southern Christian Leadership Conference and worked closely with Dr. Martin Luther King, Jr. She also traveled extensively with Mrs. Coretta Scott King. Ms. Clayton was employed by Turner Broadcasting for nearly 30 years as one of the highest-ranking female employees. Seating for this event is limited. Please call 242.323.1618 or 242.302.2077 for reservations.
On Saturday, Nov. 8, the Cancer Society of the Bahamas and Susan G. Komen for the Cure present “Stride for Life Walk” beginning at 6:00 a.m. Ford Motor Company, this year’s sponsor of the Komen Breast Cancer tent at the walk, is also committed to raising awareness about breast cancer. In its 14th year as a national series sponsor of the Susan G. Komen Race for the Cure®, Ford has contributed more than $95 million in donations and in-kind gifts to fund breast cancer education and research. The walk begins at the Cancer Society of the Bahamas office on East Terrace, Centreville. Proceeds from the walk will go toward cancer research in the Bahamas. To register for the race, visit
www.cancersocietybahamas.org .
About the Circle of Promise

Susan G. Komen for the Cure’s Circle of Promise campaign is an unprecedented campaign to engage African American women to help end breast cancer forever. The campaign educates women on empowering themselves and other black women to take actions that will save lives. The campaign’s goal is to recruit 100,000 ambassadors. To register to become a Circle of Promise ambassador, learn more about Ms. Xernona Clayton, the Bahamas Breast Cancer Initiative or The Links, Inc./Komen partnership, visit
www.circleofpromise.org .
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.2 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit
www.komen.org or call 1-877 GO KOMEN.

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