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Sales & Promotions : Freeport Advertising and Printing Last Updated: Feb 6, 2017 - 2:32:04 PM

Business Success Cornerstone: Designing A Great Letterhead
By Paula Boyd-Farrington
Aug 20, 2009 - 8:01:27 AM

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Letterhead is one of the key elements to your corporate identity. It is ground zero from a design standpoint. The layout, type styles, and colors you establish here dictate the design of all the pieces that follow — from your business cards and envelopes to your website and brochure.

Why the letterhead? Because it is typically used to present the most important one-on-one personal communications — introductions, proposals, requests, personal messages, and so on — the written greetings that require you to look your best.

Creating a striking design will create a favorable impression for your organization.

Here are a few helpful hints for designing a great letterhead:

1.  Choose a smooth paper for your letterhead. It will print more evenly in your office’s laser printers.

2.  A strong logo, placed in a prominent position, creates a focal point for your letterhead.

3.  Using a bleed in your letterhead design looks wonderful, but will add to the cost of the completed project, because it must be printed on oversize paper, and then trimmed to 8.5" x 11".

4.  When choosing a paper for your letterhead, it is often a good idea to check with us to see if matching envelopes are available. You might also want to check the folding characteristics of the paper, since most letterhead are folded and inserted into a #10 envelope.

See more great ideas to boost your business and improve your company's customer communications at:  www.freeportadvertising.com

Click on the "Printer at Work" news button on the website to be the first to get terrific ideas for boosting your business and profits, or stop by Freeport Advertising & Printing's offices on Peach Tree Street, where you'll find a full service print shop and art department for all your printing, poster, and design needs. 352-7322

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