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Sales & Promotions : Freeport Advertising and Printing Last Updated: Feb 6, 2017 - 2:32:04 PM

Business Success: Poster Design Tips
By Paula Boyd Farrington
Dec 15, 2009 - 10:58:49 PM

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Business Success: Poster Design Tips

At its best, poster design is the territory of the truly creative, and an eye-catching way to display event information or individual artistic talent. When you are designing in this graphic form, the poster’s purpose and application should be your first considerations. The poster will normally be on display in a public area, where it will have to compete both with its surroundings and with other posters.

Poster Design Checklist:

    * Establish the information to be conveyed, and make sure the who, what, when where, and why are complete.
    * Decide on the size, proportion, mood, theme,and shape.
    * Research the locations for your poster.
    * Simplify the information to be communicated.
    * Produce scaled-down versions of the design to make sure it works in smaller sizes or on the web.
    * Consider the space and its effects very carefully.
    * Select the typefaces that work for your design.
    * Make sure the message is conveyed clearly and dynamically.
    * Present a number of alternative designs.


When you are designing a poster, the first decision to make is the size and shape of the design area. This may be governed by the display site. For this example, three shapes have been explored: two differently proportioned portrait shapes and one landscape.

    * Portrait and Landscape: Most common sizes are 81/2x11, 11x17, and 22x28.

    * Large Format Posters: Most common sizes are 24" wide and 36" wide.

    * Both are available in unlimited lengths, but 96" or less is most practical.


See more great ideas like this!

Click to visit the Freeport Advertising & Printing Ideas Collection.

For quotes or design info call: 242.352.7322 or email: freead@gmail.com
Peach Tree Street · Freeport · Grand Bahama Island

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