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Columns : Robbin's Nest - Robbin Whachell Last Updated: Feb 6, 2017 - 2:32:04 PM


Modern Day Smoke Signals – a Paradigm Shift
By Robbin Whachell
Aug 23, 2006 - 1:19:57 AM

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Smoke Signals were the first means of communication prior to the wire. Native Americans and the Chinese were the first to use smoke signals which enabled them to communicate from a distance. From there we went to the ingenious telegraph wire, and after that onto the telephone. But nothing can compare to today’s computer technology as the fastest, most efficient and economical means of distance communication.

Someone shared this example to me recently of the power of the internet as a communication tool. Let’s say president of Ace Company is near impossible to reach. You’ve been trying by letter and phone to no avail. You don’t know how long your letter will take to reach him anyway, and whether he will care to read it, or if his secretary is the deciding factor of whether your letter hits the shredder or not. A phone call has to get through his secretary or various automated choices that may end no where. Or there could be other variables like: he is in a meeting, he is out for lunch, he is ill or on vacation, or he’s doing work at his desk and has asked not to be disturbed. You leave a message, and the beat goes on….

BUT if you have his email address your chance of reaching him (possibly as soon as it is sent – within seconds) is very good if not almost assured. President of Ace Company could even be laid up in bed with his laptop and your email coming ringing in onto his computer.

This machine is a powerful tool!! Let’s face it, many of you reading this know this already, and that is why you are on it. But what about everyone else? Those that either cannot afford this technology, or are still thinking along old lines of communication from days gone by. There is a progression happening and we wait patiently for everyone else to catch up. The potential as a community for communicating this way is mind blowing. You may be sitting right now in your pajamas reading this. You may not have had to go out to collect the newspaper today, and you can instead read the news of the day or past week on this machine in front of you.

Now don’t get me wrong, we still need the radio, and the newspaper to reach those that are not able to get online. We need radio for listening pleasure and for when we are away from computer, or a palm device. But hear this – we are moving toward, what may seem over-the-top, but we will move to ALL our information coming primarily through this media. It’s been predicted and it will happen. The future IS the net! The phone, the fax, the TV, the computer will all be one sooner than you think. Today we can school online, download books, read magazines and newspapers, search recipes, get school help, and communicate with almost anyone. The sky's the limit!

If you run a business and do not have a website, what are you waiting for? Gbweekly.com is viewed by persons all over the world, but most importantly by locals on Grand Bahama and best of all, persons interested in living here. Can you believe you can have persons not yet living here interested in what you do, before they come? This is the future.

So, as we raise our blanket over Grand Bahama and let the buffs of smoke rise up to the atmosphere of the world, the Net carries these signals to all who want to see them, and even those who may have been looking for something else.

"It is no exaggeration to conclude that the Internet has achieved, and continues to achieve, the most participatory marketplace of mass speech that this country--and indeed the world--has yet seen." From The Last Word by George F. Will, Newsweek

"The Internet has doubled in size annually for a decade and now spans 150 nations. It's that huge body of potential consumers that has businesses scrambling to get onto the Web, to which 6.64 million computers are already hooked up." Profits In Cyberspace by Vic Sussman with Kenan Pollack

"You will have a presence on the Internet World Web 24 hours a day. You will be able to expand and perform public relations, consumer education, retailer development, corporate image building, name recognition, database development, consumer communications, research, product feedback and development, direct sales and communication." David King of DDB Needham.

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