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Columns : Style Drama - Edward Quan Last Updated: Feb 13, 2017 - 1:45:37 AM


Sophisticated eco fashion by Murva
By Edward Quan
Apr 30, 2015 - 11:00:50 PM

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Photos: Simon Lau

Murva fashion collection introduced at Eco Fashion Week has been a life long process for Ivana Knezovic, Creative Director / Designer. This was not only
the 29 year old Croatian designer's first collection, but also her first international performance.

She debuted her eco-friendly collection titled Rust & Flow on the runway at Eco Fashion Week in Vancouver, Canada. Her pieces are all made from eco-friendly wool flannel.

Ivana Knezovic made interesting use of symmetrical lines, and I admired the draping from the shoulders framing a dress low-cut in back. One dress had several parallel vertical cut lines on the backside.

Many of her tops had capes, hang from one shoulder or both, paired with slim pants or a skirt. A nice touch of dramatic flare as the models moved down the runaway.

“Fashion design was always in me,” say Ivana Knezovic. Having resided in New York, Toronto, and Switzerland, designing was something she always wanted to do. "Murva is the name of a tree in my village. My company represents a return to my roots, to who I am at my core."

"I like structure. I like hiding the body behind some kind of a structure," said the designer who makes all her own clothes and cosmetics. "Eco is a product of maturity and of wholeness that you can only achieve when you really and truly grow up."

As a designer, she told me that she strives for “pure minimalism,” yet her eco-fashion designs are made for a sophisticated, minimalistic, and determined woman.

Exactly what the eco-fashion movement needs.

More at:

http://www.murva.co/


Quan-1.jpg
Photos: Simon Lau


Read all articles by Edward Quan


About the Author: Experienced luxury fashion buyer Edward Quan has worked with the most prestigious designer brands across Europe and America and shares his inspiration for effortless style on his website, StyleDrama.com. He has a passionate, yet intelligent way of describing his subject and has a keen eye for detail. He lives in Vancouver, Canada.

 


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Style Drama - Edward Quan
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