Many people underestimate the value
of polish and presence when representing themselves and their company.
Polish conveys you are serious about your business and you don’t take
your customer’s business for granted. It is easy to become so relaxed
in our jobs that we forget to be polished. Beyond the outward presentation,
polish is demonstrated in the way you communicate with those who choose
to do business with you.
Polish is that professional dimension
we should show when we are at work, which should be different than the
persona we show when we are relaxing with our friends. It takes effort,
it requires us to “turn it on” and earn the right to the client’s
There are small nuances you can add
to your professional persona that will help to polish your presentation.
A smile expresses we’re glad you’ve
considered doing business with us.
Eye contact communicates we’re confident
in ourselves, our product and service.
Proper grammar conveys we are educated
and think you are worthy of our best speech.
Clear enunciation suggests we are meticulous.
The use of expressiveness comes across
Use of pleasantries like, “my pleasure”
and “certainly” distinguish us from the competition.
Great phrases like, “right away”
and “I can help you with that” help demonstrate our responsiveness.
Polish requires us to be more cognizant
and creative. In turn, polish creates presence and charisma. Polish
can turn the mundane into the extraordinary and give your company a
competitive edge. The benefit of adding just a modest amount of polish
to the way we communicate can be magnificent, try it.
Kim Welcome is CEO of Influential
Voice, a Communication Trainer, Coach and Voice Actor; she assists businesses
and individuals to achieve their goals through helping them to develop
deliberate, skillful, polished communication skills. For more